Website:
ecogreenitrecycling.co.uk
Job details:
⚠ DO NOT apply via LinkedIn Easy Apply.
To apply, complete the application form here:
https://docs.google.com/forms/d/e/1FAIpQLSduRIEVfX82f26QQ3fsLPv5t7e_J_pUwApWhKxEajaBw9TAxQ/viewform
Full-time, permanent, long-term role · Remote (India / Pakistan / Philippines welcome)
ABOUT USWe're a growing UK company group operating in IT services, recycling and logistics, with around 8 websites — 6 already live — and new subscription products in development. Marketing strategy and content direction are set in-house; we need the specialist who makes the performance side work: paid search that generates business leads at a sensible cost, and the technical SEO that keeps a multi-site estate ranking. You'll be our first dedicated marketing hire, working directly with the leadership team — high trust, high ownership, and your results visible to the director every month.
THE ROLEPaid advertising and tracking come first, always. Around that core you'll run technical SEO across a multi-site estate, produce B2B content to our brief, build marketing automations, and report clearly. This is a doing role, not a managing role — you build the tracking, write the ads, fix the schema and publish-ready copy yourself.
WHAT YOU'LL DO● Paid search (first priority): rebuild conversion tracking properly (GA4, Tag Manager, form and call tracking) before any spend runs; structure and manage BOTH Google Ads and Microsoft (Bing) Ads — we actively run both platforms; build negative keyword lists; write and test ad copy; manage budgets with weekly cost-per-lead reporting across both platforms.
● Technical SEO across all sites: structured data/schema, redirects, Search Console monitoring, on-page optimisation, site-speed watching, index hygiene.
● Multi-site SEO management: coordinate and maintain SEO strategy across our full estate of 8 websites spanning three different industries. This includes cross-site internal linking strategy, consistent structured data implementation, and keeping all sites indexed and ranking simultaneously.
● Content: 2–4 SEO articles/guides per month written to our brief and approved claims list; anonymised case studies; landing-page copy updates.
● Automation: lead-capture flows, review-request sequences, monthly newsletter, B2B nurture emails using workflow automation tools.
● Reporting: one clear monthly dashboard for the director — spend, leads, cost per lead, rankings, reviews. Competitor monitoring.
● LinkedIn: 1–2 company posts weekly. (No other social channels — we're B2B and we know where our buyers are.)
WHAT WE REQUIRE● A minimum of 3 years' proper hands-on experience managing BOTH Google Ads and Microsoft (Bing) Ads — for B2B LEAD GENERATION specifically (not e-commerce, not app installs). We run both platforms and you'll manage both. You can show us real accounts and real results on a screen share, including at least one account where you personally reduced cost-per-lead or scaled lead volume, with numbers.
● GA4 and Google Tag Manager at builder level — you set up tracking yourself, you don't request it.
● Proven multi-site SEO management: you have managed SEO across multiple separate websites simultaneously — ideally across different industries or verticals — and can demonstrate this on a screen share with real Search Console data.
● Answer Engine Optimisation (AEO): working knowledge of how to optimise content and structured data for visibility in AI-powered search results (Google AI Overviews, Perplexity, ChatGPT search, and similar). You understand how this differs from traditional SEO and can show examples of where you have applied it.
● Strong written English — you'll write copy read by UK business decision-makers, and we test this in writing before any call.
● Technical SEO fundamentals: schema, redirects, Search Console diagnosis, Core Web Vitals awareness.
● Confident daily use of AI tools (ChatGPT, Claude, Gemini or similar) for drafting, research, analysis and reporting — AND the judgement to treat AI output as a starting point: everything is fact-checked, edited to brand voice, and verified against our approved claims list before it ships. We will ask you to demonstrate this in the interview.
● WordPress familiarity (enough to check and adjust what you publish).
● Meticulous about claims accuracy: our industry is compliance-led and every public statement must be true and approved. You'll work to a documented claims list — this is non-negotiable.
NICE TO HAVECall-tracking platforms · workflow automation experience · experience in B2B services, waste, logistics or compliance-led sectors · Google/Microsoft/GA4 certifications — welcome as supporting evidence, never a substitute for hands-on proof.
EDUCATIONFormal education is not a requirement — we hire on demonstrated capability. What we need to see is real accounts, real results and real understanding, and our process tests all three directly.
HOURS, PAY & SETUP● Full-time, permanent contract — this is a long-term job with our team, not project-based or freelance work.
● Probation period of up to 3 months, after which your permanent position is confirmed.
● This is NOT a part-time role and cannot be combined with other jobs or clients. During your working hours you are part of a live working environment — communicating with our team throughout the day, on calls, and responding in real time. If you are currently managing multiple jobs or freelance clients, this role is not for you.
● Working hours: our UK office runs 9:00–18:00 (UK time). Your working day starts 3–4 hours ahead of ours — for example around 10:30–11:00 AM local time if you're in India or Pakistan — and at least 4 hours of your day must align with UK office hours. You won't be working alone at any point: the first half of your day runs alongside our developers and websites team, who work similar hours to India and Pakistan — so you'll be communicating and coordinating with them from the start of your day — and the second half overlaps with our UK office for meetings, calls and clear real-time communication with the wider team.
● Pay: state your expected monthly rate in your application — we pay fairly for proven capability.
● Security: NDA, ID verification and two references are part of our onboarding for every role — we're a data-security business and we practise what we sell. Account access is granted on least-privilege terms with 2FA.
HOW TO APPLYAll applications must be submitted via our Google Form — do not use LinkedIn Easy Apply:
https://docs.google.com/forms/d/e/1FAIpQLSduRIEVfX82f26QQ3fsLPv5t7e_J_pUwApWhKxEajaBw9TAxQ/viewform
The form will ask you to upload your CV and submit the following:
1. Your CV/profile and expected monthly rate.
2. 150–300 words, written by you, on the biggest mistake you see companies make in B2B Google Ads — plain English, no buzzwords.
3. One anonymised example of an account or campaign you personally ran, with the result you're proudest of.
4. Start your application with the word MERIDIAN so we know you read this far.
OUR PROCESSWritten diagnosis task (we send you a real page and real data) → screen-share interview walking through an account you manage → paid trial month with defined deliverables → ongoing role.
We hire on capability and evidence, wherever you are.
Click on Apply to know more.
