EAXPRTS | Engineering Animation Experts
Website:
eaxprts.com
Job details:
Join Our Team!
We Are Hiring! Digital Marketing Executive (B2B International)
Are you passionate about B2B digital marketing, lead generation, and global campaigns? Join our team and help us expand our services across the US, UK, and European.
Position/ Location - Digital Marketing Executive – Pune
Qualification - Any Graduate + Specialization in Marketing/ Digital Marketing
Experience - 3-4 yrs. of experience in B2B digital marketing campaigns outside India.
Skills:
- Proven expertise in Google and LinkedIn ad campaigns targeting US, UK, and EU markets
- Hands-on experience in managing and optimizing paid campaigns
- Proficiency in leveraging AI tools like ChatGPT, Gemini, Claude etc. for content drafting, brainstorming, and workflow automation
- Skill in building email nurture workflows and managing data using tools like Mailchimp, Zoho, and HubSpot
- Strong capability in tracking and reporting web analytics performance using Google Analytics and Google Search Console, B2B Keyword Research, Content Strategy, and Copywriting
- Proficiency in Search Engine Optimization (SEO)
- Good communication skills (written/ verbal)
- Quick learner, ambitious, and self-motivated
- Interpersonal skills with the confidence to approach people at all levels of seniority
Key Responsibilities:
- Design, execute, and monitor B2B lead generation campaigns across Google and LinkedIn Ads targeting US, UK, and EU markets
- Conduct technical SEO audits, international link-building, and keyword research focused on specialized manufacturing terms to boost organic traffic
- Collaborate with internal teams to convert complex engineering solutions into clear case studies, whitepapers, and landing pages
- Create and manage automated email marketing workflows to nurture international prospects through the B2B sales funnel
- Set up meetings with prospects
- Maintain and grow the company’s professional presence on Social Media channels like LinkedIn, Facebook, Instagram in global markets
- Track, analyse, and optimize campaign performance reports using Google Analytics
- Monitor and stay knowledgeable about international industry trends and competitor digital strategies
- Utilize various tools and AI platforms to support marketing efforts and campaign related decision making
- Design & implement marketing strategies
- Good written and verbal communication in English is a must
- Working very closely with various division heads/teams for crafting content and marketing campaigns/ initiatives for lead generation
If you're excited to market innovative engineering solutions to global manufacturers and work in a fast-growing technology-driven environment, we'd love to hear from you!
Please send your resume at hr@igpune.com
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Click on Apply to know more.