Website:
digitalfolks.co.in
Job details:
Company Description Digital Folks Cooperation is a specialized digital marketing agency based in Uttarakhand, working with more than 70 clients and delivering results-driven, advanced marketing solutions. The agency offers a comprehensive mix of services, including SEO, pay-per-click campaigns, social media marketing, email marketing, and web design. It also manages Google Ads, social media ads, online promotion, online reputation, content management, and creative design. Digital Folks operates as an incubator for workshops and digital initiatives, giving team members opportunities to learn, experiment, and grow within a dynamic environment.
Role Description The Digital Marketing Executive will manage and optimize online marketing campaigns across channels such as search, social media, and email to enhance brand visibility and lead generation. Day-to-day responsibilities include planning and executing SEO and PPC initiatives, coordinating social media content and ads, monitoring performance metrics, and preparing regular reports and insights for client and internal stakeholders. The role also involves collaborating with designers and content creators, contributing to web and landing page optimization, and supporting online reputation and content management activities. This is a full-time hybrid role based in Dehradun, with some flexibility for work-from-home arrangements.
Qualifications
- Strong understanding of core digital marketing channels, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), and online promotion strategies.
- Experience managing Social Media Marketing and Social Media Ads across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Knowledge of Email Marketing practices, including campaign setup, segmentation, and performance tracking.
- Familiarity with Google Ads and related analytics tools for campaign optimization and reporting.
- Basic skills in Web Designing, content management systems, and Creative Designing collaboration.
- Ability to analyze campaign performance data, generate insights, and recommend improvements.
- Strong written and verbal communication skills, with attention to detail and the ability to manage multiple projects and deadlines.
- Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field is preferred.
- Prior agency experience or exposure to client-facing roles is an advantage.
- Willingness to work in a hybrid setup in Dehradun and collaborate across diverse teams and clients.
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