Website:
collab24.in
Job details:
About Collab24
Collab24 (by Varmine Spaces) is a managed office campus in EPIP Zone, Whitefield, Bangalore, offering ready-to-move and customisable commercial office spaces for startups, SMEs, mid-sized companies, and Global Capability Centres (GCCs) looking to set up or expand in Bangalore.
Experience Required: 3+ years
Location: Whitefield, Bangalore
Salary: ₹30,000+ per month
Work Mode: Full-time (Work from Office: Mon-Fri, Work from Home: Sat)
Role Overview
We're looking for a hands-on Digital Marketing Executive to own lead generation for our leasing business end-to-end, from paid media strategy and execution to creative and copy. You'll run Google Ads and Meta Ads campaigns aimed at generating qualified leasing enquiries, while also building our organic brand presence.
Key Responsibilities
Performance Marketing & Lead Generation
• Plan, execute, and optimise lead generation campaigns on Google Ads (Search, Display, Performance Max) and Meta Ads (Lead Forms, Feed, Reels).
• Build campaign structures, ad groups/ad sets, keyword strategy, and audience targeting from scratch.
• Track CPL, CTR, CPC, conversion rate, and lead quality; report on performance against budget and KPIs.
• Continuously test, optimise, and reallocate budget based on data, not just set-and-forget campaigns.
• Manage conversion tracking, pixel/tag setup, and basic CRM/lead-routing hygiene.
Media Planning & Forecasting
• Build monthly media plans with budget allocation across platforms and campaign types.
• Forecast impressions, clicks, CTR, CPC, and expected leads with clearly stated assumptions.
• Justify platform and campaign-type choices based on funnel stage and objective.
Social Media & Brand Presence
• Manage and grow Collab24's presence on LinkedIn, Instagram, and Facebook.
• Plan and schedule brand-aligned organic content; monitor engagement and refine strategy.
• Maintain a consistent brand voice and visual identity across all channels.
Creative & Copywriting
• Write high-converting ad copy: Google RSAs and Meta ad copy.
• Design ad creatives and social posts using Canva, Figma, or Adobe Express.
• Use AI tools (ChatGPT, Claude, etc.) to speed up ideation, copywriting, and creative iteration.
What We're Looking For
• 3+ years of hands-on experience in digital marketing, performance marketing, or a related role.
• Practical experience running and optimising Google Ads and Meta Ads campaigns, ideally for lead generation.
• Comfort with numbers, able to read a campaign report, spot what's underperforming, and explain why.
• Working knowledge of Google Analytics (GA4), Meta Ads Manager, Google Ads Manager, and conversion tracking.
• Hands-on design skills in Canva (Figma/Adobe Express is a bonus).
• Strong written English with the ability to write punchy, persuasive ad and content copy.
• Familiarity with AI tools for marketing and a genuine interest in using them to work faster and smarter.
• Self-starter mindset, comfortable owning a function independently in a small, fast-moving team.
Work Schedule
• Monday to Friday: Work from Office (Whitefield, Bangalore)
• Saturday: Work from Home
• Timings: 9:30 AM to 6:30 PM
What We Offer
• Full ownership of digital marketing and lead generation for a growing managed-office brand.
• Direct exposure to founders and real business outcomes, not a siloed execution role.
• Room to experiment with new platforms, formats, and AI-driven workflows.
• A flat, fast-moving team where good ideas get tested quickly.
Click on Apply to know more.
