Website:
cloudpointsolution.com
Job details:
Company Description Cloud Point Solutions (CPS) is an AI-driven software company that builds intelligent digital products and scalable technology solutions for businesses. CPS enables organizations to leverage AI, data, cloud, and automation to improve efficiency, spark innovation, and support sustainable growth. The company specializes in AI-driven solutions, custom digital product development, SAP services, and data analytics. CPS focuses on delivering high-performance systems tailored to real-world business needs, offering team members exposure to cutting-edge technology and diverse industries.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Puducherry. The Digital Marketing Executive will plan and execute digital marketing campaigns across channels, including social media, web, and email, to increase brand visibility and generate leads. Responsibilities include managing social media accounts, creating and optimizing web content, tracking and analyzing campaign performance using web analytics tools, and preparing regular performance reports. The role also involves collaborating with cross-functional teams to align marketing initiatives with business objectives, coordinating design and content production, and staying current with digital marketing trends and best practices.
Qualifications
- Strong foundation in Marketing, including campaign planning, brand positioning, and lead generation.
- Communication and interpersonal skills to create clear messaging and collaborate effectively with internal and external stakeholders.
- Social Media Marketing experience, including content scheduling, audience engagement, and platform-specific optimization.
- Web Content Writing skills to create concise, engaging, and SEO-aware content for websites, landing pages, and digital campaigns.
- Web Analytics skills to monitor traffic, measure campaign performance, and derive data-driven insights for optimization.
- Proficiency with common digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms).
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Puducherry, manage multiple projects, and meet deadlines in a fast-paced environment.
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