AZVASA EDUCATION
Website:
azvasa.in
Job details:
Digital Marketing Professional, with 6+ years of experience with leading Digital & CLM.
Brief Summary:
- Educational Background: MBA
- Currently associated with a leading Digital First organization, should be able to leads CLM Capability Building for next-gen data insighting, targeting & communication.
- The candidate handles organization's pan-India digital communication to >300mn own users, catering to all lines of businesses, via all key digital communication channels.
- Launched innovative digital tools enabling enhanced data-led insighting, segmentation & targeting, which resulted in business growth Pan India.
- Key result areas include overall aspects of performance marketing, Customer Acquisition & Retention, Cross-selling and New Product Development.
- Leading a team of 5 team members and 40 off-roll members to achieve the above.
Achievements:
- Led Target user communication across all channels - Push, WhatsApp, SMS.
- Contributed directly to an increase of >10% average revenue per user & >5% in additional services per user, FY 23-24.
- Improved Channel metric – 2X increase in top of funnel CTR (Click through rate ratio) and 1.4X increase in bottom funnel conversion FY 23-24.
- The brand campaign conceptualized by candidate helped to increase CTB (click to buy ratio)
Click on Apply to know more.