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Job details:
Job Title: Digital Marketing Executive – Fashion & Lifestyle PR Agency
Location: Chattarpur , Delhi
Experience Required: 2-4 Years
Job Description:
We are looking for a creative and performance-driven Digital Marketing Executive for a PR agency specializing in fashion, lifestyle, and luxury brands. The ideal candidate should have hands-on experience in digital marketing, social media campaigns, Meta Ads, and Google Ads, along with an understanding of fashion and lifestyle industry trends.
Key Responsibilities:
- Plan and execute digital marketing campaigns for fashion and lifestyle clients
- Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns
- Create and manage social media calendars and paid promotions
- Coordinate with creative, PR, and influencer teams for campaign execution
- Monitor campaign performance, engagement, and ROI metrics
- Conduct keyword research and basic SEO activities
- Stay updated with fashion, influencer, and digital marketing trends
- Prepare campaign reports, analytics, and performance insights
- Support brand visibility and online engagement strategies
Requirements:
- 2–5 years of experience in digital marketing, preferably in a PR or advertising agency
- Hands-on experience with Meta Ads Manager and Google Ads
- Good understanding of social media marketing and content promotion
- Knowledge of fashion, lifestyle, influencer, or luxury brand marketing preferred
- Strong communication and coordination skills
- Analytical mindset with attention to campaign performance
Preferred Candidate Profile:
- Experience handling multiple brand accounts
- Familiarity with influencer collaborations and digital PR campaigns
- Creative approach towards online brand building and audience engagement
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