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Company Description Aloftz Marketing Private Limited is a full-stack digital marketing agency based in Kolkata, India, focused on helping brands grow through creative-first and data-driven strategies. The company builds scalable marketing systems that integrate social media growth, performance advertising, branding, websites, and automation to deliver measurable business outcomes. Its work is structured around five core pillars: social media marketing, performance marketing, branding and creative, website and funnel development, and automation and CRM systems. Aloftz partners with startups, SMBs, and growing brands across diverse sectors such as real estate, e-commerce, healthcare, education, coaching, and beauty. Serving national and international clients, the team is dedicated to premium-quality marketing solutions with clear ROI and sustainable digital growth.
Role Description The Digital Marketing Executive role is a full-time, on-site position based in Baduria. The Digital Marketing Executive will plan and execute online marketing campaigns across channels, including social media, search, and email, aligned with client and agency goals. This role involves managing social media pages, creating and optimizing digital content, coordinating with designers and writers, and ensuring brand consistency across platforms. The executive will monitor campaign performance using web analytics tools, prepare regular reports, and recommend data-driven optimizations to improve reach, engagement, and conversions. Additional responsibilities include supporting lead-generation funnels, staying updated on digital marketing trends and platform changes, and collaborating closely with internal teams and clients to deliver effective marketing outcomes.
Qualifications
- Candidates should possess strong Marketing skills, including campaign planning, performance-focused execution, and basic understanding of branding principles.
- Candidates should possess solid Communication skills, including clear written and verbal communication, client coordination, and the ability to present insights and reports.
- Candidates should possess hands-on Social Media Marketing skills, including managing pages, publishing content, and optimizing posts for engagement and growth.
- Candidates should possess Web Content Writing skills, including creating concise, on-brand copy for websites, landing pages, ads, and social media assets.
- Candidates should possess Web Analytics skills, including using tools such as Google Analytics and platform insights to track performance and inform decisions.
- Additional beneficial qualifications include familiarity with SEO basics, paid advertising platforms (e.g., Meta Ads, Google Ads), and marketing automation tools.
- Relevant academic background in Marketing, Communications, Business, or a related field is preferred, along with prior experience in a digital marketing or agency environment.
- Ability to work on-site in Baduria, manage multiple projects, meet deadlines, and collaborate effectively in a team-driven environment.
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