Digital Marketing Executive
AIQUANT Technologies
- Location
- Kolkata, West Bengal, India
- Job type
- Full-time
Required skills
- Blockchain
- communication skills
- content creation
- Conversion Rate Optimization
- digital marketing
- Google Ads
- Google Analytics
- HubSpot
- lead generation
- marketing campaigns
- marketing management
- SaaS
- SEM
- Wordpress
About the role
Website:
aiquant.in
Job details:
Key Responsibilities
- Develop and execute integrated digital marketing campaigns across SEO, SEM, email, social media, and display advertising tailored to services and products in the realms of AI, Blockchain and Quantum Computing.
- Capable to plan, implement, drive, and manage the Social Media and digital marketing processes independently.
- Strong exposure in Social Media Marketing, campaign, strategy making, Performance Marketing management
- Strategize and execute programmatic campaigns to drive B2B lead generation.
- Own and optimize the company website, landing pages, and marketing funnels for performance and SEO, including execution of A/B testing and conversion rate optimization (CRO) strategies to improve user journey.
- Create and manage high-impact content strategies (blogs, case studies, newsletters) with good conceptual knowledge/ grasp on AI and Blockchain technologies.
- Collaborate with internal stakeholders and external agencies to design campaigns and creatives aligned with brand messaging.
- Monitor, analyze, and report on digital performance metrics and working knowledge of tools like Google Analytics, SEMrush, and HubSpot, among others.
- Stay updated with the latest digital marketing trends, Technology market shifts, and competitor activity.
Required Skills & Qualifications
- Bachelor's/master's degree in marketing, Communications, or related field.
- Strong interest in digital marketing, especially in IT, SaaS, or tech-driven industries.
- Basic understanding of key digital marketing areas such as SEO, social media marketing, content creation, and paid ads (PPC).
- Familiarity or academic exposure to tools like Google Ads, Meta Business Suite, LinkedIn, Google Analytics (GA4), or similar platforms.
- Willingness to learn marketing tools such as HubSpot, SEMrush, and WordPress.
- Understanding of the AI/Blockchain ecosystem, terminologies, and tech audience behavior.
- Experience in managing LinkedIn and Twitter (X) account is must.
- Excellent written and verbal communication skills with a keen eye for detail.
- Self-starter mindset with the ability to work independently and manage multiple projects simultaneously.
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