Website:
advisorlabs.co.in
Job details:
Job Title: Digital Marketing Executive
Department: Marketing
Location: Hybrid | Sector 105, Emaar, Mohali, PB
Experience: 0.6-2 years
About Us:
Advisor Labs is a dynamic, forward-thinking company committed to building long-term partnerships with our clients. As the dedicated offshore development partner of Teybridge Capital in India, we specialize in delivering innovative solutions and technical expertise to drive sustained client growth and success.
Job Overview:
The Digital Marketing Executive will be responsible for planning, executing, and optimizing multi-channel marketing campaigns to enhance global brand visibility, generate qualified leads, and support the company’s growth in the IT and software development domain. This role combines strategic thinking with hands-on execution across paid media, SEO, and marketing automation.
The ideal candidate will manage budgets, optimize performance, and share insights directly with leadership through data-driven reporting.
Key Roles & Responsibilities:
- Develop and execute data-driven digital marketing strategies across SEO, paid media, content, and automation channels to drive qualified lead generation and global brand visibility.
- Plan, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta, ensuring high-quality leads, cost efficiency, and measurable ROI.
- Strengthen the company’s SEO and content strategy through keyword research, technical optimization, backlinking, and content enhancement to improve organic visibility and domain authority.
- Manage and refine marketing automation workflows and email campaigns (HubSpot or similar platforms) for lead nurturing, retention, and pipeline acceleration.
- Create, publish, and optimize high-performing digital assets blogs, case studies, landing pages, and thought-leadership content aligned with B2B audience intent and sales goals.
- Monitor, analyse, and report campaign performance using GA4, HubSpot, and Data Studio, translating insights into actionable improvements for continuous growth.
- Collaborate closely with sales, product, and design teams to ensure consistent messaging and seamless alignment between marketing initiatives and business objectives.
- Manage allocated marketing budgets effectively, recommending optimizations based on performance trends and market opportunities.
- Oversee social media presence (primarily LinkedIn) to enhance engagement, credibility, and inbound inquiries through both organic and paid strategies.
- Stay abreast of emerging AI-driven marketing tools, automation trends, and global B2B best practices to keep campaigns innovative and competitive.
Required Skills & Competencies:
- Strong understanding of B2B IT marketing, buyer journeys, and lead-generation funnels.
- Proven experience with SEO implementation, PPC, content marketing, and marketing automation tools.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, and Google Analytics 4 (GA4).
- Background in marketing automation, email marketing campaigns, and lead nurturing workflows.
- Experience with marketing analytics, data interpretation, and reporting dashboards.
- Proficiency in CRM and automation platforms such as HubSpot, Zoho CRM, or Mailchimp.
- Excellent analytical and reporting skills with the ability to translate data into actionable insights.
- Sound knowledge of AI-powered marketing tools (e.g., ChatGPT for copy, Jasper, Surfer SEO, or Similar AI assistants).
- Strong written and verbal communication skills, attention to detail, and creative problem-solving.
- Ability to work independently in a dynamic environment with minimal supervision.
- Qualifications:
- Bachelor’s or Master degree in Marketing, Business Administration, Communications, or related field.
- Certifications in Google Ads, HubSpot Inbound Marketing, Meta Blueprint, or LinkedIn Marketing preferred.
- 3+ years of proven experience in digital marketing within the IT/software industry.
What We Offer:
- Attractive base salary with performance-based bonuses.
- Work on diverse projects spanning various industries and technologies.
- Opportunities to work with new technologies and grow within the company.
- Supportive remote work culture and focus on work/life balance.
- Enjoy the flexibility of remote work from anywhere in India.
You can also reach me out on 9781348298
Click on Apply to know more.