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Company Description Aakash Hospital is a leading multi-specialty healthcare provider and center for laparoscopic surgical care in Chennai. It has grown from a modest five-bed facility into a modern 75,000 sq. ft. hospital, reflecting its strong focus on quality and patient-centered service. The hospital now operates with 150 beds, including an 18-bed ICU, and offers care through 33 specialized departments. This scale of operations provides healthcare professionals and support teams with opportunities to contribute to a wide range of clinical services and patient needs. Aakash Hospital continues to expand its capabilities and infrastructure to better serve the Greater Chennai community.
Role Description The Digital Marketing Executive is a full-time, on-site role based in the Greater Chennai Area. This role involves planning and executing digital marketing campaigns to promote hospital services, specialties, and health awareness initiatives. Day-to-day responsibilities include managing social media channels, developing engaging web content, coordinating online promotions, and monitoring campaign performance through web analytics tools. The role also entails collaborating with medical and administrative teams to ensure accurate, compliant, and patient-focused communication across all digital platforms. The Digital Marketing Executive will support brand visibility, patient engagement, and lead generation through targeted digital strategies.
Qualifications
- Candidates should possess skills in Marketing and Social Media Marketing to plan and execute effective digital campaigns.
- Candidates should possess strong Communication and Web Content Writing skills to create clear, engaging, and accurate content for diverse audiences.
- Candidates should possess Web Analytics skills to track performance, interpret data, and optimize digital initiatives.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Digital Media, or a related field are preferred.
- Experience in healthcare or hospital marketing, familiarity with SEO/SEM, and basic design skills (e.g., Canva or similar tools) would be beneficial.
- Ability to work collaboratively with cross-functional teams, manage multiple projects, and maintain attention to detail in a fast-paced environment.
The candidate should have knowledge and hands-on experience in:
- Graphic Designing – Creating social media posts, banners, posters, and branding creatives.
- Video Editing – Editing reels, promotional videos, testimonials, and event videos.
- Content Planning – Planning monthly social media content calendars and campaign ideas.
- Script Writing – Writing engaging scripts for reels, advertisements, doctor videos, and promotional content.
- Meta Ads – Running and optimizing Facebook and Instagram advertising campaigns.
- Google Ads – Creating and managing search, display, and YouTube ad campaigns.
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