Website:
gethorizon.in
Job details:
Digital Marketing Executive – Reels & Content
We’re looking for a creative and curious fresher to join our digital marketing and content team in the Real Estate / PropTech space.
This role is primarily about creating content, especially Reels and short-form videos, growing social media presence, and understanding what content actually works.
You will be involved in the complete content cycle:
Research → Content Ideas → Create → Publish → Track → Analyze → Improve
What you’ll do
• Research Indian real estate topics, news, trends, projects, builders, cities, and interesting data points.
• Find topics that can attract buyers, investors, builders, and real estate professionals.
• Develop Reel ideas, hooks, storylines, and content angles.
• Create short-form content for Instagram, YouTube Shorts, LinkedIn, and other platforms.
• Turn real estate information and insights into simple, engaging content.
• Use Canva, CapCut, AI tools, templates, screen recordings, graphics, and other available tools to create content.
• Manage the content calendar and publish content consistently.
• Write basic captions, titles, descriptions, hashtags, and CTAs.
• Track content performance — views, reach, watch time, retention, engagement, shares, saves, follower growth, clicks, etc.
• Understand which topics, hooks, formats, and content styles are performing well.
• Experiment with different content formats and continuously improve future content based on data.
What we’re looking for
Freshers are welcome.
You should:
• Be genuinely interested in Instagram, Reels, YouTube Shorts, and social media.
• Have a creative and curious mindset.
• Understand what makes short-form content interesting.
• Have good communication and basic writing skills.
• Be comfortable learning new tools, including AI-powered content tools.
• Be willing to learn about Indian real estate.
• Have a basic understanding of social media analytics.
• Be comfortable researching topics independently and coming up with content ideas.
Good to have
• Experience running or growing a social media page.
• Experience creating Reels or YouTube Shorts.
• Basic knowledge of Canva, CapCut, or similar tools.
• Familiarity with AI content-generation tools.
• Basic understanding of digital marketing, SEO, or content marketing.
• Interest in real estate, business, startups, technology, finance, or data.
Ideal candidate
Someone who enjoys social media + content + learning, is curious about real estate and business, likes experimenting with Reels and AI tools, and wants to learn how content can actually build an audience and a brand.
Experience: Fresher / 0–1 year
Industry: Real Estate / PropTech
Role: Digital Marketing Executive – Reels & Content
📍 Location: Mahadevapura, Bangalore, India
💼 Employment Type: Full-time
💰 Salary: 3LPA-4LPA
If you think this role is for you, apply now or DM us with your resume and examples of any content/social media work you have created.
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Click on Apply to know more.