Digital Marketing Director
The Pephouse
- Location
- Greater Kolkata Area
- Job type
- Full-time
Required skills
- campaign performance
- digital marketing
- Google Ads
- Google Analytics
- keyword research
- lead generation
- microsoft excel
About the role
The Pephouse
Website:
thepephouse.com
Job details:
Key Responsibilities
- Develop and execute PPC campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and other paid media channels.
- Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
- Monitor, analyze, and optimize campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Create and manage campaign budgets while ensuring efficient allocation of advertising spend.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
- Prepare detailed campaign performance reports and provide actionable insights to clients and internal teams.
- Collaborate with SEO, content, design, and development teams to ensure integrated marketing strategies.
- Stay updated with industry trends, platform updates, and emerging PPC technologies.
- Manage remarketing and retargeting campaigns to improve lead generation and customer acquisition.
- Ensure campaigns align with client objectives, brand guidelines, and KPIs.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience managing PPC campaigns in a digital marketing agency or similar environment.
- Strong knowledge of Google Ads, Google Analytics, Meta Ads Manager, and keyword research tools.
- Experience with conversion tracking, Google Tag Manager, and analytics reporting.
- Excellent analytical, problem-solving, and data interpretation skills.
- Proficiency in Microsoft Excel/Google Sheets and reporting dashboards.
- Strong communication and client management abilities.
- Google Ads and Meta certifications are preferred.
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