Rangam
Website:
rangam.com
Job details:
Job Description: Digital Marketing Creator, US Market
This is an individual contributor role responsible for producing content and graphics for Rangam's social and digital marketing channels, with primary depth in marketing to a United States audience. This person creates platform-ready assets within brand guidelines, adapting content for United States based personas and social platform nuances.
This role's defining requirement is proven expertise marketing to a United States audience via email, LinkedIn, Facebook, and/or Instagram.
Core Responsibilities
Content and Graphic Production
- Produce content and graphics for social and digital channels, working within brand guidelines and creative direction
- Adapt copy and creative for platform-specific format, tone, and length requirements across Facebook, Instagram, Snapchat, and LinkedIn
- Ensure every asset is polished, on-brand, and aligned to a US-based audience
Social Platform Execution for a US Audience
- Apply working knowledge of US cultural context, seasonal moments, platform trends, and audience behavior to content and timing decisions
- Navigate platform-specific policy and disclosure requirements relevant to a US audience, including FTC sponsored content guidelines where applicable
- Ensure content reads as authentic for a US viewer.
Cross-Functional Participation
- Contribute to content review and creative feedback cycles with marketing leadership
- Stay current on platform trends and best practices for US audience engagement
- Performance Metrics
- Content quality and platform engagement performance relative to US audience benchmarks
- Turnaround time from request to finished, publish-ready asset
- Consistency and brand accuracy across delivered assets
Required
- As part of the interview process, you will be requested to demonstrate your experience in campaign work targeting US audiences specifically on Facebook, Instagram, and Snapchat, evidenced by a portfolio showing actual campaigns, engagement data, and audience geography.
- Working fluency and experience with producing content aligned with United States cultural reference points, slang, humor, and social norms.
Preferred
- Experience with Snapchat and TikTok.
- HubSpot proficiency, or fast ramp capability on a comparable marketing automation platform
- Graphic production experience within brand template systems (Canva, Adobe Express, or similar)
Click on Apply to know more.
