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About the Role
Drizzle Theory is looking for a creative and passionate Digital Marketing & Content Creator to build and grow our digital presence. You'll create engaging content, manage our social media platforms, execute digital marketing campaigns, and help establish Drizzle Theory as a go-to dessert cafe through creative storytelling and impactful marketing.
Key Responsibilities
- Plan, shoot, edit, and publish high-quality content, including Instagram Reels, YouTube Shorts, photos, videos, Stories, and other engaging social media content.
- Create visually appealing content showcasing our coffee, desserts, bubble waffles, cafe ambience, customer experiences, behind-the-scenes moments, menu launches, festive campaigns, and special events.
- Manage and grow our Instagram and YouTube channels, including content planning, scheduling, posting, captions, hashtags, thumbnails, and community engagement.
- Stay updated with the latest Instagram and YouTube trends, trending audio, viral content ideas, platform updates, and emerging digital marketing practices.
- Develop and execute creative digital marketing campaigns to increase brand awareness, reach, engagement, customer acquisition.
- Create, manage, and optimise paid advertising campaigns on Instagram and Facebook (Meta Ads) to maximize campaign performance and return on investment.
- Collaborate with influencers, food bloggers, local creators, and brand partners for promotions, partnerships, and marketing campaigns.
- Drive social media growth through audience engagement, community management, creative campaigns, and meaningful interactions with followers.
- Coordinate closely with the cafe team to capture high-quality content for daily operations, product launches, customer testimonials, promotional offers, and events.
- Monitor social media and digital marketing performance using analytics, prepare performance insights, and recommend strategies to improve engagement, follower growth, reach, and conversions.
- Maintain a consistent visual identity, brand voice, and premium brand aesthetics across all digital platforms.
- Research competitor activities, industry trends, and emerging content ideas to continuously improve our digital presence and marketing strategies.
- Support the planning and execution of promotional campaigns, festive offers, new product launches, collaborations, and cafe events through creative digital marketing initiatives.
- Generate fresh, innovative content ideas and contribute to building Drizzle Theory as a distinctive and memorable cafe brand across all digital platforms.
Requirements
- 1–2 years of experience in social media management, content creation, digital marketing, or a similar role.
- Strong skills in mobile photography, videography, and editing using tools such as CapCut, InShot, VN, Canva, Adobe Premiere Pro, or similar software.
- Good understanding of Instagram algorithms, Meta Ads, social media analytics, audience engagement, and basic SEO principles. Experience in planning and executing successful digital marketing campaigns.
- Creative mindset with excellent storytelling, branding, and visual communication skills.
- Ability to work independently, take initiative, and consistently generate fresh content ideas.
- Strong communication, organizational, and time management skills. Experience in the food, cafe, hospitality, lifestyle, or retail industry is an added advantage.
- Please include links to your Instagram page, portfolio, or previous work along with your application.
We're Looking For
We're looking for someone who doesn't just create content—but builds a brand that people genuinely love to follow, engage with, and visit. If you're passionate about storytelling, creating high-quality content, growing communities, and helping build an exciting cafe brand from the ground up, we'd love to hear from you.
Click on Apply to know more.
