zouma consulting services - apac
Website:
zouma.ai
Job details:
Job Summary:We are seeking a results-driven Senior PPC Specialist with a minimum of 5 years of hands-on experience in managing and optimizing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have strong analytical skills, a data-driven mindset, and proven expertise in handling high-budget campaigns to drive performance and ROI.
Key Responsibilities:- Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
- Manage and scale large advertising budgets while ensuring maximum ROI
- Conduct keyword research, competitor analysis, and audience targeting strategies
- Continuously monitor campaign performance and optimize based on KPIs (CPC, CPA, ROAS, CTR)
- A/B test ad creatives, landing pages, and audience segments
- Implement conversion tracking, pixels, and analytics tools (Google Tag Manager, GA4)
- Generate performance reports with actionable insights and recommendations
- Collaborate with design, content, and marketing teams for campaign success
- Stay updated with the latest PPC trends, algorithm changes, and platform updates
Required Skills & Qualifications:- Minimum 5+ years of experience in PPC / Paid Media
- Strong expertise in Google Ads & Meta Ads platforms
- Experience in handling medium to large-scale budgets
- Proficiency in Google Analytics (GA4), Google Tag Manager
- Strong analytical and problem-solving skills
- Knowledge of conversion tracking, attribution models, and funnel optimization
- Experience in remarketing and audience segmentation
- Excellent communication and reporting skills
Preferred Qualifications:- Google Ads Certification
- Experience with tools like SEMrush, Ahrefs, or similar platforms
- Exposure to other paid channels (LinkedIn Ads, Programmatic, etc.) is a plus
Click on Apply to know more.