Website:
chuwaamerica.com
Job details:
Role: Digital Marketing & Community Growth Manager (Organic) - Hyderabad, US Shift PST hours.
Experience: 5 to 10 years
Pay range: 5 LPA to 8 LPA
Role Overview
We are looking for a hands-on organic growth operator who can own end-to-end digital presence and community building—from zero to scale.
This is not a generic marketing role. You will be responsible for driving:
- inbound growth,
- brand authority,
- community trust,
- and long-term organic acquisition.
What You’ll Own
1. Content Engine (High Impact)
- Build and scale SEO-driven blog content (remittance, FX, NRI finance, tax, visa news)
- Create high-quality LinkedIn, Twitter (X), Reddit, and YouTube content
- Develop “rate intelligence” content (daily USD-INR insights)
2. SEO & Distribution
- Own keyword strategy, technical SEO, and on-page optimization
- Build high-quality backlinks (guest posts, partnerships, PR)
- Rank for high-intent queries like:
- “best way to send money to India”
- “USD to INR rates today”
3. Community Building (Critical)
- Build and engage NRI communities across:
- WhatsApp groups
- Reddit (r/IndiansInUSA, etc.)
- Telegram / Discord
- Drive discussions around FX rates, remittance strategies, and financial insights
4. PR, Credibility & Authority
- Secure press mentions, founder interviews, fintech features
- Build endorsements from:
- NRI influencers
- finance creators
- community leaders
5. Growth Loops
- Design referral loops and content-led virality
- Turn users into advocates
- Build trust signals (reviews, testimonials, UGC)
Who You Are (Non-Negotiables)
- You have proven organic growth wins (show actual results, not vanity metrics)
- Deep understanding of SEO + content + distribution, not just posting
- Experience targeting diaspora or niche communities
- Strong execution speed (you ship daily, not plan weekly)
- You understand trust-driven fintech growth (credibility > ads)
Nice to Have
- Experience in fintech, remittance, crypto, or FX
- Familiarity with NRI audience behavior
- Existing network with publishers / PR outlets
What Success Looks Like (First 90 Days)
- 50+ high-quality SEO pages live
- 20+ backlinks from credible domains
- Active NRI community channels (1,000+ engaged users)
- First organic inbound conversion pipeline
Compensation
- Competitive base + performance incentives
- Significant upside tied to growth outcomes
How to Apply
Send:
- Portfolio (content, SEO wins, backlinks, communities built)
- Links to work (blogs, posts, campaigns)
- 2–3 examples of growth you personally drove
- A short note: “How would you get Xpat.money to 10K users organically?”
Why This Role Matters
This role directly drives user acquisition, brand trust, and long-term growth. You will be one of the earliest growth hires with real ownership and visibility.
Click on Apply to know more.