Digital Marketing

CIPHER Oncology Pvt. Ltd.

Required skills

Website: cancerclinics.in
Job details:

Plan and execute digital marketing campaigns across Google, Meta, social media, email, and other relevant platforms.
Ensure consistent brand messaging across all digital channels.
Work closely with the sales team to align campaigns with lead quality, conversion goals, and business priorities.
Coordinate with designers, content writers, agencies, and internal teams for ads, posts, reels, landing pages, and campaign creatives.
Prepare and manage emails, newsletters, promotional messages, and customer communication campaigns.
Launch promotional offers, events, and lead-generation campaigns to attract new customers.
Optimize website pages and landing pages to improve traffic, engagement, and conversions.
Support SEO activities such as keyword planning, content optimization, and internal linking.
Follow best practices for social media marketing across different platforms.
Track key metrics such as leads, cost per lead, CTR, conversion rate, website traffic, and campaign ROI.
Analyze campaign data and prepare regular performance reports.
Identify performance gaps and suggest practical improvements.
Guide junior team members or coordinate with external agencies where required.

Required Skills

3–7 years of experience in digital marketing.
Hands-on experience with Google Ads, Meta Ads, social media marketing, SEO, and email marketing.
Good understanding of lead generation, landing pages, and campaign funnels.
Ability to analyze marketing data and make optimization recommendations.
Strong coordination skills with sales, design, content, and tech teams.
Good communication, copy-review, and reporting skills.
Team handling or campaign ownership experience will be an added advantage.

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