- Location
- Chennai, Tamil Nadu, India
- Job type
- Full-time
Required skills
- campaign performance
- Canva
- CMS
- content creation
- cross-functional
- digital marketing
- Google Ads
- Google Analytics
- video editing
- Wordpress
About the role
ARAVIND CERAMICS PRIVATE LIMITED
Website:
anujtiles.com
Job details:
Key Responsibilities
🔹
1. Social Media Marketing
- Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
- Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
- Run targeted ad campaigns (paid reach, leads, remarketing)
🔹
2. Website & SEO
- Manage and update the company website (product uploads, blog updates)
- Implement SEO strategies to rank on Google for relevant tile-related keywords
- Coordinate with developers/designers if changes are needed
🔹
3. Content Creation & Branding
- Develop engaging content (images, videos, graphics, product highlights)
- Ensure brand consistency across all digital platforms
- Collaborate with graphic designers and sales teams for campaign ideas
🔹
4. Performance Tracking & Reporting
- Monitor campaign performance (Google Analytics, Meta Ads Manager)
- Analyze lead quality, engagement, traffic sources
- Submit weekly/monthly reports on ROI, CPC, reach, conversions
🔹
5. Email & WhatsApp Marketing
- Create and send regular emailers/newsletters to dealers, architects, and end customers
- Use WhatsApp marketing tools for product updates and promotions
Qualifications:
- Bachelor’s degree in Marketing / Digital Media / Business or related
- 1–3 years experience in digital marketing (tiles/building materials preferred)
- Knowledge of SEO, Google Ads, Meta Ads
- Familiar with Canva, Adobe tools, WordPress (or similar CMS)
Skills Required:
- Strong creative and analytical skills
- Knowledge of current marketing trends and tools
- Basic video editing and content writing skills
- Ability to work independently and with cross-functional teams
Click on Apply to know more.
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