DIGITAL MARKETING ASSOCIATE

Website: rathinamcollege.ac.in
Job details:
Job Summary

We are seeking a dynamic and result-oriented Digital Marketing Executive to plan, implement, and manage our online marketing campaigns. The candidate will be responsible for increasing brand awareness, generating leads, and driving digital engagement across various platforms.

Key Responsibilities

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)
• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Generate quality leads through paid and organic campaigns
• Optimize website content for SEO and improve search rankings
• Coordinate with the design team for creatives and promotional materials
• Monitor campaign performance and prepare performance reports
• Manage email marketing and WhatsApp campaigns
• Analyze competitor strategies and market trends
• Support admissions/enquiry conversion campaigns (if applicable)
  
  

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in digital marketing
• Knowledge of Google Ads, Meta Ads Manager, SEO, and Analytics
• Strong understanding of social media trends and tools
• Good communication and content writing skills
• Basic knowledge of Canva, Photoshop, or similar tools (preferred)
  
  

Key Competencies

• Result-oriented and target-driven
• Analytical mindset
• Creative thinking
• Time management skills
• Ability to work independently and in a team

Click on Apply to know more.