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Digital Marketing Associate_JD.pdf
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{"id": "1_SG7M7IIqNn1ZKaiOyce1WATfGTKSDU2", "title": "Digital Marketing Associate_JD.pdf", "mimeType": "application\/pdf"}
Page 1 of 3
PARIKSHE
A SIFF Ventures Initiative
Digital Marketing Associate
POSITION: Digital Marketing Associate
SPECIALISATION: SEO (On-page & Off-page), Paid Campaigns(Google Ads, Meta, IG)
Employment Type: Full-Time
To Apply
Send in your resume to careers@parikshe.in
About Parikshe
PARIKSHE is Karnataka’s leading digital learning platform dedicated to SSLC and PUC
students. Our mission is to ensure high-quality education reaches every student, regardless of
their background, in a bilingual (Kannada + English) format. With over 2.5 lakh active users
across our YouTube channel and mobile app, PARIKSHE is redefining how students prepare for
state board exams in Karnataka.
About The Role
We are looking for a Marketing Associate who has a strong understanding of SEO, content
strategy, and digital tools to boost PARIKSHE’s online visibility. You will be responsible for
planning and executing on-page and off-page SEO strategies, creating blog content, and
assisting in the overall digital marketing initiatives such as campaign creation, ideation and
much more.
The ideal candidate will also work closely with the product and academic teams to ensure
content reaches the right audience effectively.
Page 2 of 3
KEY RESPONSIBILITY AREAS (KRAs)
- SEO Execution & Strategy
- Plan and implement on-page SEO strategies (meta tags, keyword placement, content
structuring, Optimize the keyword ranking in SERP, Google Search console, On page,
off page strategies )
- Perform off-page SEO (link building, directory submissions, SERP Ranking (website)))
- Regularly audit website health and recommend improvements
- Track and Report Website Performance using GA4
- Content Creation & Blogging
- Write and publish SEO-based blog articles related to education and exam prep
- Collaborate with the academic team to extract insights and convert them into readable
blog content
- Marketing & Promotions
- Collaborate with the design and video team to create promotional content
- Support paid marketing efforts (Google Ads, social media ads (Meta,IG), YouTube SEO)
- Analyze content and campaign performance and provide reports
- Tool Management & Reporting
- Use tools like Google Search Console, Google Analytics, Meta Ads Manager, etc.
- Basic knowledge of keyword research tools like Ubersuggest, SEMRush, or Ahrefs
- Maintain marketing dashboards and track KPIs
Eligibility & Skill Requirements
- Work Experience: Minimum 2 years of relevant work experience in digital marketing
- Technical Skills:
○ Strong understanding of SEO best practices (on-page + off-page)
Page 3 of 3
○ Familiarity with tools like Google Search Console, Meta (Facebook) Ads
Manager, Google Sheets
○ Experience with WordPress or CMS-based blogging platforms is a plus
○ Strong writing and editing skills
○ Ability to turn educational topics into engaging content
○ Knowledge of regional education trends in Karnataka is a bonus
○ Proficiency in Kannada is a plus (though not mandatory)
Other Details
- Location: Bangalore (WFO)
- Compensation: ₹4-6 LPA (based on experience and skillset)
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