Digital Marketing Associate
Indus Valley Partners
- Location
- Noida, Uttar Pradesh, India
- Job type
- Full-time
Required skills
- Looker
- CMS
- communication skills
- CSS
- digital marketing
- Google Analytics
- HTML
- keyword research
- product marketing
- project management
- website performance
- Wordpress
About the role
Indus Valley Partners
Website:
ivp.in
Job details:
Digital Marketing & SEO
- Conduct keyword research and competitor analysis to identify content opportunities, improve search engine rankings.
- Analyze user behavior via tools such as Google Analytics to identify improvement opportunities.
- Optimize on-page SEO elements, including meta tags, headers, content, and internal linking.
- Collaborate with product marketing specialists to produce SEO-friendly content.
- Support digital campaign initiatives with aligned website content and performance metrics.
- Upload, format, and publish blog posts, articles, and marketing content to the website CMS.
- Assist in link-building strategies to enhance domain authority.
- Ensure all content aligns with brand voice, style, and marketing goals.
- Maintain a clean, organized and updated repository of digital assets (images, videos, assets).
Website Maintenance & Optimization
- Perform regular website updates, including copy changes, image replacements, and adding updated assets.
- Ensure all links, forms, and interactive elements are functioning properly.
- Conduct ongoing website audits to identify and resolve issues such as broken links, slow loading times, or outdated content.
- Monitor website performance and user engagement metrics.
- Ensure website responsiveness and usability across various devices and browsers.
Cross-Team Collaboration
- Collaborate with the UX and design teams to improve layout, navigation, and content presentation.
- Work with the development team to troubleshoot and resolve technical issues affecting website performance or SEO.
- Support promotional campaigns by ensuring timely and accurate content updates across web platforms.
Qualifications
- 2-3 years of experience in digital marketing, website content management.
- Experience with CMS platforms (e.g., WordPress, Headless WordPress).
- Solid understanding of SEO principles and tools (e.g., SEMrush, Moz, Ahrefs).
- Familiarity with web analytics tools such as Google Analytics, Google Search Console, Looker Studio
- Basic HTML/CSS knowledge is a plus.
- Strong attention to detail, organizational, and project management skills.
- Excellent written and verbal communication skills.
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