Website:
infotattvabusinesssolutions.com
Job details:
Company Description Infotattva Business Solutions OPC Private Limited delivers complete digital solutions, including websites, mobile applications, design, and development services. The company supports business growth through SEO, social media marketing, PPC, Meta Ads, and Google Ads. It leverages Artificial Intelligence to enhance efficiency, performance, and campaign outcomes. Strong cybersecurity practices are followed to keep clients’ digital platforms safe and reliable. The team focuses on providing smart, effective, and secure digital solutions tailored to the needs of each business.
Role Description This is a full-time, on-site role based in Bhubaneswar for a Digital Marketing and Search Engine Optimization Specialist. The specialist will plan, execute, and optimize digital marketing campaigns across search engines and social media channels, including keyword research, on-page and off-page SEO, and content optimization. Daily responsibilities include monitoring web analytics, tracking campaign performance, preparing reports, and recommending data-driven improvements to increase traffic, lead generation, and conversions. The role also involves managing online marketing activities such as PPC, display ads, and remarketing, while collaborating with designers, developers, and content teams to align campaigns with business goals. The specialist will stay current with industry trends, search algorithm updates, and best practices to ensure sustainable growth in online visibility.
Key Responsibilities:
• Plan and execute digital marketing strategies
• Perform keyword research and competitor analysis
• Manage on-page, off-page and technical SEO
• Improve website rankings, organic traffic and lead generation
• Manage social media pages and content calendars
• Create posters, banners, social media creatives and advertisements
• Design engaging graphics using Canva, Photoshop or similar tools
• Create content for posts, campaigns, reels and promotional materials
• Coordinate basic video and reel editing
• Manage Google Ads and Meta Ads campaigns
• Monitor performance through Google Analytics and Search Console
• Prepare campaign reports and recommend growth strategies
• Maintain consistent branding across all digital platforms
Qualifications
- Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing for platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Ability to work with Web Analytics tools (e.g., Google Analytics, Search Console) to monitor performance and optimize strategies.
- Excellent Communication skills for collaborating with cross-functional teams and presenting campaign results.
- Hands-on experience with SEO (on-page, off-page, technical), keyword research, and content optimization.
- Familiarity with PPC platforms (Google Ads, Meta Ads) and basic understanding of conversion rate optimization.
- Analytical mindset, attention to detail, and ability to interpret data for actionable insights.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Knowledge of AI-driven marketing tools and basic cybersecurity awareness for secure digital practices is an advantage.
Freshers with strong practical knowledge and experienced candidates are welcome to apply.
Click on Apply to know more.