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Company Description Maa Sarswati Pvt. Ltd. is a diversified trading, wholesale, and distribution company serving the agriculture and construction ecosystem. The company connects farmers, suppliers, businesses, and customers with reliable access to agricultural commodities, fertilizers, seeds, and construction materials. Its portfolio spans rice, wheat, pulses, and other food grains, along with fertilizers and agricultural supplies, as well as cement, TMT steel, pipes, electrical materials, hardware, and related products. Maa Sarswati Pvt. Ltd. focuses on dependable sourcing, efficient supply chains, transparent partnerships, and long-term B2B relationships to create value across the markets and communities it serves. As the business grows, it continues to strengthen its supply network, expand its product range, and build a more connected and efficient trading ecosystem.
Role Description This is a full-time, on-site role based in Bengaluru for a Digital Marketing and Performance Marketing Executive. The role involves planning and executing digital marketing campaigns across channels such as search, social media, email, and display to support brand visibility and lead generation for the company’s agriculture and construction product lines. The executive will manage performance marketing activities, including media planning, campaign setup, optimization, and reporting on platforms like Google Ads, social media ad managers, and other relevant tools. Day-to-day tasks include monitoring campaign performance, analyzing data and KPIs, refining targeting and creatives, coordinating with sales and business teams to align campaigns with commercial objectives, and maintaining consistent brand messaging across digital touchpoints. The position also requires staying updated with digital marketing trends, competitor activities, and best practices to propose new initiatives that improve reach, engagement, and return on ad spend.
Qualifications
- Strong skills in digital campaign planning and execution, including search engine marketing, social media marketing, and email marketing.
- Experience with performance marketing, such as paid search, paid social, display advertising, and retargeting, with a focus on ROI and lead generation.
- Ability to work with analytics and reporting tools (e.g., Google Analytics, ad platform dashboards) to track KPIs, interpret data, and optimize campaigns.
- Knowledge of basic content creation principles for digital channels, including writing clear marketing copy and collaborating on creatives.
- Understanding of B2B marketing, especially in trading, distribution, agriculture, or construction domains, is an advantage.
- Strong communication and collaboration skills, with the ability to work closely with sales, operations, and management teams.
- Proficiency in MS Excel or similar tools for data analysis and campaign reporting; familiarity with CRM or marketing automation tools is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Bengaluru
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