Digital Marketing Ads Specialist

MCUBE

Website: mcube.com
Job details:

Location: Whitefield, Bangalore

Experience: 3-4 years

Working Days: 5 days

Work Mode: On-site

Key Responsibilities:

• Plan, execute, and scale paid campaigns on Google Ads and Meta Ads Manager
• Drive lead generation and conversion-focused campaigns with clear ROI targets
• Perform detailed audience segmentation, keyword research, and competitor analysis
• Continuously monitor, analyze, and optimize campaigns to improve performance metrics (CPL, CTR, ROAS)
• Manage and allocate budgets effectively to maximize returns
• Conduct A/B testing on creatives, copies, and landing pages
• Generate actionable insights through performance reports and dashboards
• Collaborate with content, design, and sales teams for campaign success
• Stay updated with platform changes, trends, and new advertising strategies
• 3-4 years of hands-on experience in digital advertising/performance marketing
• Strong expertise in Google Ads and Meta Ads Manager
• Proven track record of managing high-performing campaigns and budgets
• Strong analytical mindset with data-driven decision-making skills
• Experience in lead generation and conversion optimization
• Good communication and stakeholder management skills

Preferred Skills:

• Experience with Google Analytics and tracking tools
• Knowledge of landing page optimization and funnel strategy
• Exposure to LinkedIn Ads or other paid platforms is a plus

Interested candidates can send their updated resumes to baishalee.sahu@mcube.com

Click on Apply to know more.