Website:
marketyfy.com
Job details:
About the Role
We are looking for a performance-driven Digital Marketing Specialist who can own and execute paid campaigns across Meta and LinkedIn, and continuously optimize the digital customer experience — from first click to final conversion.
Ideal for someone with hands-on D2C / eCommerce experience who thinks in funnels, not just ads.
Location - Vadodara Office
Offered CTC range : 3.0 LPA - 4.8 LPA
Key Responsibilities
📢 Meta Ads (Facebook & Instagram)
▸ Plan, launch, and scale paid campaigns on Meta Ads Manager
▸ Create and test audience segments — cold, warm, lookalike, retargeting
▸ Manage ad creatives briefing and A/B testing (copy, visuals, formats)
▸ Optimize for ROAS, CPL, CPA, and D2C-specific KPIs
▸ Build full-funnel Meta strategies: Awareness → Consideration → Conversion
💼 LinkedIn Ads
▸ Run B2B campaigns targeting decision-makers (industry, job title, company size)
▸ Manage Sponsored Content, Message Ads, and Lead Gen Forms
▸ Optimize for lead quality, CPL, and pipeline contribution
▸ Align LinkedIn strategy with organic content and outreach efforts
🗺️ Digital Customer Journey Optimizatio
n
▸ Map and optimize the full customer journey: Awareness → Acquisition → Activation → Retentio
n
▸ Identify drop-off points in the funnel and run conversion improvement experiment
s
▸ Collaborate with design and dev for landing page CRO (conversion rate optimization
)
▸ Maintain dashboards tracking multi-channel performance and customer LT
V
▸ Use tools like Google Analytics 4, Hotjar, or Meta Pixel for behavioral insight
s
Required Skills & Experienc
e
Must-Hav
e
▸ 2–4 years of hands-on experience in paid digital marketin
g
▸ Proven Meta Ads experience — especially for D2C / eCommerce brand
s
▸ Working knowledge of LinkedIn Campaign Manage
r
▸ Experience with email automation platforms (Klaviyo preferred for D2C
)
▸ Strong analytical mindset — comfortable reading data and making decisions from i
t
▸ Understanding of funnel metrics: ROAS, CPL, CPA, LTV, CAC, email open/CT
R
What We Offe
r
▸ Real ownership — you run campaigns, not just assis
t
▸ Direct exposure to founder and strategic decision-makin
g
▸ Performance bonus tied to campaign result
s
▸ Fast-paced growth environment with local + national client
s
▸ Skill development in emerging platforms and tool
s
Click on Apply to know more.