SMC Squared
Website:
smc2.com
Job details:
Job Title: Digital lifecycle Analyst - [Digital Analytics Analyst]
Location: Bangalore
Experience: 5+ Years
I. Job Summary
We are seeking a highly analytical and hands-on
Digital Analytics Analyst to join our Digital Lifecycle Analytics & Insights team. The ideal candidate will lead the implementation, optimization, and performance measurement of
Google Analytics 4 (GA4) and tagging infrastructure while translating digital behaviour data into actionable business insights using
Power BI and related visualization tools.
This role requires a strong blend of technical analytics expertise, business understanding, and cross-functional collaboration to support data-driven digital transformation initiatives.
II. Key Responsibilities
- Own and optimize GA4 implementation, including event tracking, goals, and conversion configuration aligned to business KPIs.
- Lead tagging strategy and deployment using Google Tag Manager (GTM) or similar platforms.
- Define and validate data layer requirements to ensure accurate tracking across digital properties.
- Build and maintain Power BI dashboards to visualize digital performance, engagement trends, and lifecycle insights.
- Analyze customer journeys, behavioral patterns, and funnel performance to identify optimization opportunities.
- Partner with Product, Marketing, and Engineering teams to deliver actionable analytics solutions.
- Design and evaluate A/B testing and experimentation frameworks.
- Monitor tracking accuracy, troubleshoot data discrepancies, and ensure analytics integrity.
- Stay current with analytics best practices, privacy standards, and digital measurement trends.
III. Must-Have Skills
- 5+ years of experience in Digital Analytics / Web Measurement.
- Strong hands-on expertise in Google Analytics 4 (GA4) implementation and optimization.
- Experience managing Google Tag Manager (GTM), event tracking, and tagging frameworks.
- Proficiency in Power BI for dashboarding and performance visualization.
- Strong understanding of digital KPIs, user behavior analysis, and site performance optimization.
- Ability to translate complex datasets into clear, actionable insights.
- Experience working cross-functionally with Product, Engineering, and Marketing teams.
IV. Good-to-Have Skills
- Experience with SQL, BigQuery, or similar data platforms.
- Exposure to experimentation frameworks, A/B testing, and CRO analysis.
- Knowledge of consent management, cookie tracking, and privacy-first analytics.
- Experience in Financial Services / FinTech / High-traffic digital environments.
- Familiarity with Tableau or other BI tools (in addition to Power BI).
- Prior experience supporting GA4 migration from Universal Analytics.
V. Educational Qualifications
- Bachelor’s degree in Engineering, Computer Science, Statistics, Mathematics, or related analytical field.
- Relevant certifications in GA4, Digital Analytics, or BI tools are an added advantage.
VI. Ideal Candidate Profile
- Strong mix of technical analytics + business storytelling capability.
- Hands-on problem solver who can diagnose tracking issues and optimize measurement frameworks.
- Passionate about turning digital data into meaningful insights that drive customer experience and growth.
- Comfortable working in a fast-paced, data-driven environment.
Click on Apply to know more.