Website:
acunexus.com
Job details:
Company Description AcunX (Acunexus) is redefining programmatic advertising by combining AI-powered media curation, creative innovation, and data intelligence in a single agile ecosystem. The company operates in a fragmented digital advertising landscape and focuses on outcome-driven solutions across CTV, DOOH, Audio, and immersive experiences. AcunX partners with brands, advertisers, publishers, media houses, agencies, and trading desks to unlock revenue and streamline planning, creativity, and media execution. The organization is committed to building future-ready monetization tools and seamless digital experiences. Innovation is at the core of AcunX’s vision and is viewed as essential for sustainable growth.
Role Description The Digital Innovation Media Strategist is a full-time hybrid role based in Pune City, with flexibility for partial work from home. This role is responsible for developing data-driven media strategies across digital channels, including CTV, DOOH, Audio, web, and immersive formats, aligned with client objectives and brand goals. The individual will plan and optimize media campaigns, collaborate with creative and account teams, and translate business requirements into measurable digital initiatives. Day-to-day tasks include analyzing campaign performance, leveraging web analytics to refine targeting and budgeting, preparing strategic recommendations and reports, and staying current with trends in programmatic, AI-driven advertising, and emerging media. The strategist will also support client presentations, contribute to innovation roadmaps, and ensure seamless coordination between planning, execution, and ongoing optimization.
Qualifications
- Strong media planning and media strategy skills, with experience designing and managing multi-channel campaigns.
- Expertise in digital strategy and marketing, including audience segmentation, funnel planning, and performance optimization.
- Proficiency in web analytics tools and data interpretation to measure outcomes and inform strategic decisions.
- Ability to work cross-functionally with creative, tech, and account teams in a fast-paced, innovation-focused environment.
- Prior experience in programmatic media, CTV, DOOH, Audio, or immersive digital experiences is highly beneficial.
- Strong communication, presentation, and stakeholder management skills, with an emphasis on clarity and data storytelling.
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field; advanced certifications in digital media or analytics are a plus.
- Comfort with hybrid working arrangements in Pune City and readiness to collaborate both in-office and remotely.
Click on Apply to know more.