Website:
gleamxsolutions.com
Job details:
Role Summary
This role is for a performance-driven digital marketing professional who understands modern growth channels, not just execution. The expectation is ownership of end-to-end digital growth—leveraging SEO, social media, marketplaces, and AI-led strategies to drive measurable business outcomes.
You are expected to think beyond campaigns and focus on scalable acquisition systems, brand positioning, and ROI.
Core Responsibilities
- Own and execute multi-channel digital marketing strategies across:
- Instagram, Facebook, LinkedIn, Google Ads, and emerging platforms
- Drive organic growth through advanced SEO strategies (on-page, off-page, technical SEO)
- Manage and optimize marketplace visibility (Amazon SEO, product ranking, listing optimization)
- Build and scale performance marketing campaigns with clear ROI metrics
- Leverage AI tools to enhance SEO, content strategy, and campaign performance
- Plan and execute content strategies aligned with brand and search intent
- Monitor analytics, attribution models, and conversion funnels
- Continuously optimize CAC, CTR, ROAS, and conversion rates
- Collaborate with design, content, and product teams for integrated campaigns
Core Expertise Required
- Strong hands-on experience in:
- Social Media Marketing (Instagram, Facebook, LinkedIn)
- Google Ads (Search, Display, YouTube)
- Deep understanding of SEO:
- Keyword strategy, technical SEO, backlinks, site audits
- Experience with Amazon SEO:
- Product listings, keyword ranking, A+ content optimization
- Strong analytical mindset with tools like Google Analytics, Search Console, etc.
- Ability to plan and execute full-funnel marketing strategies
Modern & Advanced Capabilities (Critical)
- AI-driven marketing:
- Use of AI tools for SEO, content generation, and campaign optimization
- Understanding of AI SEO (Search Generative Experience, semantic search, entity-based SEO)
- Growth marketing mindset:
- Funnel optimization, A/B testing, retention strategies
- Content-led growth:
- Short-form video strategy (Reels, Shorts)
- Thought leadership on LinkedIn
- Performance marketing:
- Conversion tracking, pixel implementation, remarketing strategies
- Data-driven decision making:
- Attribution modeling and ROI optimization
Latest Market Trends You Must Be Comfortable With
- AI-first SEO (Google SGE, generative search optimization)
- Zero-click searches and featured snippet optimization
- Voice and conversational search optimization
- Programmatic SEO and scalable content generation
- Influencer and creator-led marketing ecosystems
- Short-form video dominance (Reels, TikTok-style content)
- First-party data strategies (post-cookie era marketing)
- Omnichannel attribution and performance tracking
- Community-led growth and personal branding
- Automation tools for campaign scaling
Tools & Platforms
- SEO Tools: Ahrefs, SEMrush, Screaming Frog
- Ads Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
- Analytics: Google Analytics (GA4), Search Console
- AI Tools: ChatGPT, Jasper, SurferSEO, or equivalent
- Marketplace Tools: Amazon Seller Central
What You Will Own
- End-to-end digital growth metrics (traffic, leads, conversions, revenue impact)
- Campaign performance and optimization cycles
- SEO rankings and organic visibility
- Marketplace (Amazon) performance and discoverability
Candidate Profile
- Strong execution + strategic thinking balance
- Performance-focused mindset (not vanity metrics)
- Ability to adapt quickly to algorithm and platform changes
- Clear understanding of business impact, not just marketing activity
What Sets You Apart
- You think in growth systems, not isolated campaigns
- You understand both algorithms and human psychology
- You can leverage AI as a multiplier, not just a tool
- You are obsessed with measurable outcomes
Nice to Have
- Experience in SaaS, D2C, or product-based companies
- Exposure to international markets
- Basic understanding of CRO (Conversion Rate Optimization)
- Experience managing marketing budgets at scale
Click on Apply to know more.