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Job details:
Cosma is building the future of women’s health and fertility through evidence-backed, personalized solutions. We are on a mission to solve deeply underserved problems in female reproductive health through science, technology, and patient-centric care.
We are looking for a highly driven Digital Growth & Marketing Officer who can take ownership of our digital presence, website growth, content, performance marketing, and community building.
You will be responsible for growing Cosma’s digital footprint and online presence across website, social media, content, paid campaigns, and performance marketing.
Your goal is simple:
Drive awareness → engagement → trust → leads → conversions
You will work directly with the founder and leadership team.
Key Responsibilities
1. Website Management & Growth
* Own and manage Cosma website updates and optimization
* Improve landing pages for conversions
* Coordinate with developers/designers for UI/UX improvements
* Optimize website speed, SEO, and user journey
* Create high-converting landing pages for campaigns
* Monitor analytics and improve funnel performance
KPIs
* Website traffic growth
* Lead conversion rate
* Bounce rate reduction
* Landing page conversion %
2. Social Media Growth & Content Strategy
Manage and grow:
* Instagram
* LinkedIn
* YouTube
* Facebook
* Community channels
Responsibilities:
* Develop monthly content calendar
* Create educational, founder-led, science-backed content
* Coordinate creatives, reels, and campaigns
* Build brand trust through storytelling and evidence-based content
* Track content performance
KPIs
* Engagement rate
* Follower growth
* Reach & impressions
* Content performance
3. Performance Marketing (Meta/Google)
* Run and optimize paid ad campaigns
* Improve CAC and ROAS
* A/B test creatives and messaging
* Build remarketing funnels
* Generate qualified leads
KPIs
* Cost per lead
* CAC
* ROAS
* Lead quality
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4. SEO & Organic Growth
* Improve website ranking
* Keyword research
* Blog strategy
* Organic traffic growth
* Health/fertility content optimization
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5. Email / CRM Marketing
* Lead nurturing workflows
* Email campaigns
* WhatsApp automation
* Customer engagement funnels
6. Analytics & Reporting
Track and report:
* Website analytics
* Campaign performance
* Lead funnel metrics
* Social media performance
* Conversion tracking
Provide weekly growth dashboards with actionable insights.
Who You Are
We are looking for someone who:
✅ Thinks like an owner, not an employee
✅ Has strong execution ability
✅ Understands D2C, healthcare, wellness, or women’s health marketing
✅ Can combine creativity + performance marketing
✅ Is data-driven and growth obsessed
✅ Moves fast and solves problems independently
Preferred Skills
* Meta Ads
* Google Ads
* SEO
* WordPress/Webflow/Shopify
* Google Analytics
* CRM tools
* Canva/Figma basics
* Social media growth
* Copywriting
* Email marketing tools
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Bonus Points If
* You have worked in healthtech/femtech/D2C
* You understand fertility or women’s health
* You have scaled social media from 0 → meaningful traction
* You have experience with founder-led brands
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Compensation
8 to 12 LPA
Why Join Cosma?
* Work directly with founder
* Build a category-defining women’s health brand
* High ownership role
* Fast learning environment
* Opportunity to create meaningful impact in women’s health
Click on Apply to know more.