Website:
finesttravelafrica.com
Job details:
Finest Travel Africa, South Africa
Finest Travel Africa (Pty) Ltd is a South Africa-based destination management company for Eastern and Southern Africa, delivering group and tailored trips across South Africa, Namibia, Botswana and beyond. We want FTA to be known as a leading DMC for the region among the trade buyers who sell it, especially travel agencies running their own group trips to South Africa, Namibia and neighbouring countries who need a reliable local partner.
We're looking for someone to design the architecture of FTA's digital presence: the blueprint that everything else will be built on.
What you'll design
- The overall channel ecosystem: website, LinkedIn, Instagram, Facebook, and a framework for adding new channels as they come up
- Which trade audience each channel serves and what role it plays
- Account structure: company pages vs. personal profiles of our founders and team, one account or several per platform
- How the channels connect to each other, to the website, and to trade shows and direct sales
- The website's information architecture and sitemap, built for trade partners and an easy route to a request
- A phased roadmap for rolling it all out
Our audiences
Decision-makers who buy Southern and Eastern Africa for their home markets: product managers at tour operators, and travel agencies that organise their own group trips to the region.
What we're looking for
- Experience designing digital architecture for B2B travel brands, ideally a DMC, inbound operator or hotel group
- Understanding of how tour operators and agencies choose and work with ground partners
- Familiarity with the Southern African travel trade
- International outlook; experience with European source markets is a plus
- You MUST have at least 5 years experience and direct experience in the tourism industry
This role is the blueprint only. Design, build, content and channel management will follow separately.
Interested? Send a short note on your approach, one or two relevant examples, and your availability to [name, email] by [deadline]. Start: [date].
#DMC #DigitalStrategy #InformationArchitecture #TravelTrade #SouthAfrica #Namibia
SALARY: Commensurate to your level of experience
Here you can get a glimpse of what we do: https://new.express.adobe.com/webpage/OYBFTJyW2abou
Click on Apply to know more.
