About the role
We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.
DUTIES & RESPONSIBILITIES
Own the strategy, execution, and performance of digital marketing campaigns across Google, Facebook/Meta, and other programmatic platforms.
Lead the creation and optimization of high-converting landing pages and campaign experiences.
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership
Stay ahead of digital marketing trends and identify new growth channels and opportunities.
KNOWLEDGE & EXPERIENCE
Education:
Bachelor's degree in Marketing, Business, or a related field. Master's preferred.
Experience:
Proven experience leading performance marketing initiatives with a strong track record of driving results
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms
Hands-on experience with CMS and landing page builders (e.g., WordPress)
Credentials:
N/A
Knowledge and Skills:
Solid understanding of UX principles
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices
Excellent project management skills and ability to juggle multiple campaigns and priorities
Data-driven, detail-oriented, and always optimizing for performance and efficiency
Strategic thinking with a growth-focused mindset
Strong analytical and problem-solving abilities
Excellent communication and presentation skills
Collaborative and team-oriented with cross-functional experience
Adaptable and comfortable in a fast-paced, evolving environment
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.