Auburn Digital Solutions
Website:
auburnsolutions.com
Job details:
Company Description Auburn Digital Solutions is a full-service digital agency headquartered in Mumbai, with branches in Delhi, Bangalore, and Kolkata. The agency provides 360-degree brand solutions and creates integrated digital experiences for clients. Auburn’s teams bring diverse expertise and years of experience across sectors such as FMCG, BFSI, sports, travel and hospitality, education, telecom, infrastructure, and entertainment. The agency focuses on driving strong ROI for clients through a comprehensive list of digital services, making it a dynamic environment for data-driven marketing professionals.
Role Description:Summary
Own end to end measurement setup and delivery across a portfolio of 8 to 12 enterprise clients. This is a hybrid role: 60 percent hands on tracking implementation across web and app, 40 percent delivery ownership covering scoping, timelines, QA sign off and client communication. The person is accountable for tracking accuracy being defensible when a client's numbers do not match their internal system.
Core Responsibilities
Web analytics and tag management
- Design and implement GA4 measurement plans: event taxonomy, custom dimensions, conversion configuration, data streams, cross domain setup, consent handling
- Build and maintain GTM containers at scale across multiple client accounts, including versioning discipline, naming conventions, workspace hygiene and rollback readiness
- Implement server side GTM where the client stack requires it: container provisioning, transport URL setup, first party cookie handling, data enrichment before dispatch
- Configure conversion tracking and audience sync across Google Ads, Meta, DV360, LinkedIn and programmatic partners
- Own dataLayer specification documents and drive implementation with client side or internal dev teams
- Set up GA4 to BigQuery export, validate schema, support downstream reporting and Looker Studio dashboards
App measurement and MMP
- Own MMP implementation and ongoing configuration across AppsFlyer, Adjust and Firebase
- SDK integration oversight with client app teams, in app event mapping, revenue event validation, deep link and deferred deep link setup
- Attribution window configuration, SKAdNetwork and Privacy Sandbox readiness, self attributing network connections for Meta, Google and TikTok
- Debug attribution mismatches between MMP, ad platform and client backend, and produce a written root cause note
Delivery and project management
- Convert client requirements into scoped tasks with effort estimates, dependencies and realistic timelines
- Run weekly tracking status across all accounts, maintain a single source of truth for open items and blockers
- Coordinate across internal media, dev and design teams plus client side IT, dev and legal
- Escalate scope creep early with a commercial view, not just a technical one
- Maintain per client documentation: tracking specs, container inventory, access matrix, change log
QA and governance
- Pre launch QA protocol for every deployment: Tag Assistant, GA4 DebugView, MMP test devices, network request inspection
- Monthly tracking health audits across the portfolio: broken tags, duplicate events, data discrepancies, unattributed traffic
- Consent mode v2 and DPDP or GDPR alignment on data collection
Must Have
- GA4 at implementation depth, not reporting depth. Should be able to explain event scoped versus user scoped dimensions and why a conversion count differs between GA4 and Google Ads
- GTM including custom HTML tags, custom JavaScript variables, trigger logic, lookup tables
- Working knowledge of JavaScript, HTML, DOM and browser dev tools. Should read a network request and identify the failing parameter
- Hands on with at least one MMP in production, ideally AppsFlyer
- Experience managing more than 5 client accounts simultaneously with competing timelines
- Written communication strong enough to send a client facing root cause explanation without internal review
Good to Have
- Server side GTM in production, not just theory
- SQL and BigQuery for validation queries
- Shopify, WooCommerce or headless commerce tracking
- CDP exposure: MoEngage, CleverTap, WebEngage, Segment
- Google Ads API or Meta Marketing API familiarity
- Looker Studio and connector level work
- Certifications: GA4, Google Tag Manager, AppsFlyer
Click on Apply to know more.
