Website:
backdropsource.com
Job details:
Location: Sector- 63 Noida (Near Noida Electronic City Metro Station)
CTC: Upto 7 LPA
Experience: 2–5 Years
Mode: Onsite
About Backdropsource
Backdropsource is a leading global provider of high-quality custom backdrops, banners, and
display solutions for events, exhibitions, studios, and retail environments. Serving customers
across multiple countries, we cater to a diverse audience including event planners,
photographers, corporates, and Ecommerce businesses. As a fast-growing, performance-driven
brand, our focus is on scaling revenue through data-led marketing, seamless user experiences,
and strong digital infrastructure. With increasing investments in paid media and global
expansion, we are building a robust MarTech ecosystem to power accurate tracking, better
attribution, and smarter growth decisions.
Position Overview
We are looking for a highly analytical and detail-oriented to support data-driven marketing
initiatives and business intelligence activities. The ideal candidate will possess strong expertise
in web analytics, tag management, dashboard creation, and marketing performance analysis to
help optimize digital campaigns and customer journeys.
Key Responsibilities
● Implement, manage, and troubleshoot tracking solutions using Google Tag Manager
(GTM).
● Configure and maintain Google Analytics 4 (GA4) for accurate data collection and
reporting.
● Develop interactive dashboards and reports using Looker Studio to provide actionable
business insights.
● Monitor website, campaign, and user behavior metrics to identify trends and optimization
opportunities.
● Collaborate with marketing, product, and development teams to ensure accurate tracking
implementation.
● Validate data accuracy across analytics platforms and resolve discrepancies.
● Analyze campaign performance and prepare regular reports for stakeholders.
● Support conversion tracking, event tracking, and attribution analysis.
● Generate insights to improve customer acquisition, engagement, and retention
strategies.
● Document analytics setups, tracking plans, and reporting frameworks.
Required Skills
● Hands-on experience with Google Analytics 4 (GA4).
● Strong proficiency in Google Tag Manager (GTM).
● Expertise in Looker Studio dashboard creation and data visualization.
● Understanding of digital marketing metrics, KPIs, and attribution models.
● Experience in data analysis, reporting, and performance optimization.
● Knowledge of UTM tracking and event-based analytics.
● Strong analytical and problem-solving skills.
● Excellent communication and stakeholder management abilities.
● Proficiency in Microsoft Excel/Google Sheets.
Preferred Qualifications
● Bachelor's degree in Marketing, Analytics, Computer Science, Statistics, or a related
field.
● 2–5 years of experience in Data Analytics, Digital Analytics, MarTech, or a related role.
● Experience working with marketing campaigns and conversion tracking.
● Basic knowledge of SQL and data visualization best practices will be an added
advantage.
HOW TO APPLY
Share your CV at hr@backdropsource.com
Click on Apply to know more.