Website:
nileyarn.com
Job details:
We are seeking a Digital Advertising Strategist to lead paid media execution and strategic media planning across digital platforms. This role goes beyond campaign setup, we expect structured thinking, budget control, and performance-driven scaling.
Key Responsibilities
• Develop and execute paid media strategies across Meta, Instagram, Google, and other platforms
• Plan and allocate media budgets based on performance objectives
• Build structured acquisition and retargeting funnels
• Monitor and optimize KPIs (CPA, ROAS, CTR, CVR)
• Conduct A/B testing on creatives, targeting, and landing pages
• Provide performance analysis and actionable reporting
• Collaborate with content and creative teams to improve campaign results
Requirements
• 2+ years of experience in digital media buying
• Strong understanding of media planning and budget allocation
• Proven track record of scaling campaigns profitably
• Solid knowledge of tracking, pixels, analytics, and attribution
• Data-driven mindset with strong reporting discipline
Ideal Candidate
• Strategic thinker, not just campaign operator
• Comfortable managing budgets with ROI accountability
• Proactive, analytical, and performance-oriented
Click on Apply to know more.