Design Lead - Performance (Apparel), Reebok

Aditya Birla Fashion and Retail Ltd.

Website: abfrl.com
Job details:
Job Purpose

Job Purpose Description

Key Result Areas Supporting Actions

Trend Forecast

• Conduct primary & secondary Research on Fashion & Lifestyle trends
• benchmark competition brands and travel to fairs/markets & mills
• work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
• Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category
  
  

Season Concept

• Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise
  
  

Line Creation

• Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
• Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.
  
  

Tech Packs

• Monitor creation of quality tech packs and facilitate timely uploads on the PLM
• intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar
  
  

Quality Sampling

• Lead Quality sampling
• guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.
  
  

New Category

• Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements
  
  

Team Development

• Develop team capabilities
• ensure continuous learning & development for all individuals in the team
  
  

Self Development

• Ensure travel & visits to mills, fairs
• work in the market to understand emerging trends & consumer insights.
• Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

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