Nando's India
Website:
nandosindia.com
Job details:
Company Description
Nando's is a globally recognized South African multinational fast food brand, specializing in flame-grilled PERi-PERi chicken. Since its establishment in Johannesburg in 1987, Nando's has grown to operate over 1,200 outlets in 30 countries. Built around the unique flavor of the PERi-PERi African Bird’s Eye Chili, Nando’s combines heritage with a passion for creating unforgettable dining experiences. Its signature PERi-PERi sauce continues to be the heart and soul of its story. Nando's is committed to spreading its bold flavors while fostering a vibrant work culture for its team members worldwide.
Role Description
The Deputy Manager Marketing will oversee and execute marketing strategies to drive brand presence, customer engagement, and revenue growth. Responsibilities include planning and implementing local and national campaigns, maintaining consistent brand messaging, managing digital marketing initiatives, and conducting market research to identify trends and opportunities. Collaboration with cross-functional teams, including operations and creative teams, is essential to ensure successful execution of projects. This is a full-time, on-site role based in Gurugram.
Key Performance Areas
- Social Media & Content Strategy - Develop and lead the social media strategy for Nando’s India across platforms including Instagram, YouTube, LinkedIn and X. Build engaging content calendars that reflect Nando’s distinctive tone of voice, humour and cultural relevance. Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.
- Content Creation & Production - Own the planning and execution of photo and video shoots for digital campaigns and social media. Content Creation & Production .Collaborate with creative agencies and production partners to produce high-quality visual content. Ensure a strong pipeline of always-on content showcasing the brand, food and culture.
- Influencer & Creator Partnerships -Develop and execute the brand’s influencer and creator collaboration strategy. Identify and build long-term relationships with creators across food, lifestyle and culture. Drive collaborations that feel authentic to the Nando’s brand and community.
- Digital Media Planning & Performance - Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms. Oversee digital media budgets, campaign execution and optimisation. Track and report campaign performance against key metrics such as reach, engagement and traffic.
- Campaign Development - Partner with the Head of Marketing to support development of campaign key visuals and creative assets. Translate campaign ideas into digital-first storytelling and content.
- Agency Management - Lead day-to-day coordination with social, creative and media agencies. Ensure agency deliverables meet timelines, brand standards and campaign objectives. Act as the internal owner of digital strategy while agencies function as execution partners.
- Store & Launch Support - Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.
- Analytics & Insights - Monitor social and campaign performance to derive insights and optimise future content and campaigns. Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.
Looking of Experience:
* 6-8 years of experience in digital marketing, social media or content-led brand roles.
• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.
* Strong understanding of social media culture, trends and creator ecosystems. Experience:
* Experience managing digital media campaigns and agency partnerships.
* Ability to balance creative thinking with performance-driven marketing.
• Comfortable leading content production including photo and video shoots.
• Strong project management and collaboration skills.
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