Croma
Website:
croma.com
Job details:
Key Responsibilities
Co-Marketing & Alliance Development
- Build and scale strategic partnerships with brands to drive co-marketing investments that enhance footfalls, digital traffic, consideration and conversions.
- Leverage Croma’s marketing calendar to unlock high-impact collaboration opportunities aligned with brand priorities
Brand Partnership & Revenue Ownership
- Lead partnerships for the home category, developing strong relationships with trade marketing, e-commerce, and sales teams of partner brands.
- Drive joint business planning and secure marketing funds for brand-led and co-branded initiatives
Strategic Planning & Persuasion
- Identify and pitch compelling, insight-led marketing plans to brand partners across regions and channels.
- Use strong influencing and negotiation skills to align stakeholders and secure incremental marketing investments
Campaign Execution & Optimization
- Coordinate with internal marketing teams to ensure timely rollout of campaigns, including planning, asset readiness, and scheduling.
- Monitor performance and drive continuous optimization to maximize ROI for both Croma and partner brands
Cross-Functional Collaboration
- Work closely with buyers, merchandising, and store operations teams to identify opportunities (new launches, in-store activations, events) and convert them into funded marketing programs with brand partners.
Performance Tracking & Analytics
- Own MIS and reporting cadence, including weekly and monthly performance reviews.
- Provide actionable insights to partners and internal teams to improve effectiveness and strengthen future investment cases.
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