Website:
paruluniversity.ac.in
Job details:
Deputy Manager - Marketing and Promotions
Maximum Budget for this role: ₹7.5 LPA
Key Responsibilities
1. Enrollment Strategy & Execution
- Develop and implement targeted enrollment strategies to achieve monthly admission goals from internal students as well as the external market.
- Identify department-wise opportunities and design customized outreach plans to maximize conversions.
2. Internal Stakeholder Collaboration
- Build and maintain strong relationships with department heads, faculty, and coordinators to promote CEP offerings.
- Align course offerings with departmental needs and student aspirations to drive higher enrollments.
3. Sales Promotion & Conversion
- Plan and execute promotional activities such as classroom presentations, orientation sessions, and student engagement drives.
- Counsel students and guide them in selecting relevant CEP programs, ensuring effective conversion.
4. Content & Communication Support
- Develop impactful sales and communication materials (presentations, brochures, WhatsApp/email campaigns) tailored for internal students.
- Ensure messaging clearly communicates career value, certifications, and outcomes of CEP courses.
5. Market Intelligence & Feedback Loop
- Gather insights from students and departments regarding course demand, pricing, and delivery.
- Stay updated with skill trends and recommend new programs aligned with student interests.
6. Performance Tracking & Analytics
- Monitor daily, weekly, and monthly enrollment data.
- Analyze campaign effectiveness and optimize strategies to meet and exceed targets.
7. Cross-functional Coordination
- Collaborate with academic teams, marketing, and operations to ensure seamless execution of enrollment campaigns.
- Support timely batch formation and student onboarding processes.
Pre-requisites:
1. Experience: 3-5 years in sales and marketing
2. Skills: Excellent communication, analytics, and creativity.
3. Passion: Commitment to education's value and impact.
Email: seema.shrivastava32148@paruluniversity.ac.in
Phone: 7990301852
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