Allana Group
Website:
allana.com
Job details:
Role Title - Sales Head - East ( To be based at Kolkata)
Sales Head will be responsible for driving Sales growth through Indirect Channel with the effective management of Distributors, HORECA channel partners, and field sales team.
Experience - 15 plus years of Sales experience in Food and Beverage industry. He / She should have been in the Regional role.
1.Sales & Business Development
- Achieve zonal sales targets (volume, value, and profitability) through effective distributor management and channel execution.
- Develop and implement sales plans, trade schemes, and promotional activities to maximize market potential.
2. Distributor Management
Appoint, onboard, and develop distributors in line with business objectives.
- Ensure distributor ROI and operational efficiency through regular performance reviews.
- Monitor stock levels, credit limits, secondary sales, and claims management.
- Strengthen relationships with key distributors and channel partners.
3. Channel & Market Expansion - Identify and penetrate new markets and channels ( HORECA)
- Ensure adequate infrastructure, manpower, and service levels at distributor points.
- Monitor channel hygiene, compliance, and adherence to company policies.
4. Team Leadership & Performance Management - Lead, motivate, and mentor Regional / Area Sales Managers and Sales Officers.
- Build high-performing teams by setting clear KPIs, reviewing performance, and providing regular feedback.
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