Manager, Paid Search

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed. You effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft. Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results.

 

WHAT YOU’LL DO:

We expect Managers to have a solid foundation of paid search account management skills, from strategy to execution, and proven analytical and problem-solving skills. 

We expect the proficiencies listed below:

• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing
• Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360.
• Driving channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Able to quantify and prioritize initiatives that will have the greatest impact on account performance
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs.
• Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client
• Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account.
• Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free
• Regularly follows SMEs and attends platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices.
• Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities.

 

GROWTH EXPECTATIONS

Over time in the role, we expect Managers to be responsible for learning and understanding higher-level concepts as below:

• Coaches Associates & Senior Associates on paid search 
• Understand the business model and objectives of their client’s businesses and how paid search plays a key role
• Contribute to agency thought leadership via blogs and case studies. 
• Mentor junior team members via hands-on account support and training
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.

 

WHAT YOU BRING:

• A minimum of 3 years’ paid search experience within Google Ads, Microsoft Ads, and analytics platforms.
• A strong understanding of bid management platforms such as SA360
• Experience across all Google networks - display network and search network, inclusive of app campaigns
• Experience with A/B testing
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

 

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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Growth and marketing agency leveraging technology to drive client success.