Senior Coordinator, Web Copywriter

• Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
• Clerk Grade 7/8 position with a salary range $110,266 - $122,058 per annum plus superannuation
• Ongoing role located in The Rocks, Sydney

About the role

The Senior Coordinator Web Copywriter plays a key role in delivering high-quality digital content for Destination NSW’s consumer websites, VisitNSW.com and Sydney.com. Supporting the Digital Content and Publishing Manager, this role ensures content is engaging, accurate, SEO-optimised, and aligned with brand and industry best practices. Collaborating with internal teams and external stakeholders, you will oversee copywriting, proofreading, fact-checking, and image sourcing while managing content workflows through platforms like Jira and Monday.com. This role also contributes to content projects, marketing campaigns, and continuous improvement initiatives to enhance Destination NSW’s digital presence.

For any questions related to the role please contact Jenny Gerada, Associate Director Digital Publishing & Distribution via jenny.gerada@dnsw.com.au.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

See destinationnsw.com.au for further details.

About You

You are an experienced digital copywriter with a strong background in creating engaging, consumer-focused content for websites. You have a solid understanding of SEO best practices, including keyword research and on-page optimisation, and are skilled in using content management systems (CMS), web accessibility standards (WCAG) and web analytics tools. With excellent project management skills, you can juggle multiple deadlines while maintaining brand consistency and a high standard of accuracy. You are adept at working with cross-functional teams, managing stakeholder expectations, and implementing content strategies that enhance user experience. Experience in the tourism industry/sector would be highly regarded.

To learn more about the role, please click here to download the role description.

How to Apply

Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.

Closing Date: Thursday 3 April 2025 [10.00AM]

Contact: Sally McRae, Talent Acquisition Partner via recruitment@dciths.nsw.gov.au

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.