About the role
Support client business management, develop media strategies, lead teams, engage with partners, research industry trends, and drive innovative marketing solutions.
The purpose of this role is to provide support and assistance in all areas of managing the client's business and keeping day to day activities running smoothly.
Job Responsibilities:
Understand client goals, create strategies, and guide media activation teams to get them implemented in client's account
Provide recommendations and drive strategies through media activation team for Campaign Structuring, Targeting, Creatives, Betas, and other facets of paid search in accordance with client goals for Google channels along with other search and app channels
Be updated about latest feature and find ways to implement the same as experiments in the client account/s
Design, build and lead custom solution offerings and design GTM (Go-to-market) Strategy for innovative solutions.
Work with leadership to explain and modify strategic plans
Work with a team of around 4-5 people to drive innovative initiatives and achieve project goals for team
Maintain partnerships with ad platforms and vendors
Build, enable and share best practices of Google ads and other search platform with delivery teams. Engage with Customer, Customer Solutions (Delivery, Sales, Partner), Product Management, to identify areas of opportunity and design innovative solutions
Research on recent technologies, ad platforms and industry trends to deliver the next-in-class solutions and demos
Display thought leadership and demo solutions at major events - viz. SUMMIT, Symposium, Partner Events, Customer Events, Roadshows with CXOs.
Spearhead capability review meetings with multiple Internal stakeholders and showcase business growth for the agency
About the company
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what's next