About the role
What you’ll do at Merkle|Sokrati?* Use statistical methods to analyze data and generate useful business reports* Analyze client data using EDA and provide actionable insights to improve processes and present them successfully to management using a reporting tool.* Use data to create AI&ML models to solve complex business problems* Provide support for ad hoc requests from the Business Users* Provide support for Analytics Processes monitoring and troubleshooting.* Identify, evaluate and implement external services and tools to support data validation and cleansing* Liaise with internal and external clients to fully understand data content* Gather, understand and document detailed business requirements using appropriate tools and techniques* Support in creating PowerPoints, reports, dashboards and models* Independently determine the appropriate approach for new assignments* Complete a variety of atypical assignments* Solve a range of straight forward problemsBuilds knowledge of the organization, processes and customersWhat we are looking for?* Someone who is inquisitive and has great problem-solving skills.* Final Year/Freshers only.* Internships/Project in core data science/analytics experience* Hands-on experience of building statistical models like regression, decision tree, random forests and other AI/ML models is a must* Experience using R, Python, SAS is mandatory.* Ability to write SQL queries, doing cohort analysis, comparative analysis etc.* Ability to lead own projects and work independently once given a direction.* Experience working directly with business users to build reports, dashboards and solving business questions with data.* Experience of working on visualization tools (Tableau/Power BI etc.)* Understanding about GA360/Adobe/Datorama/CDP/DMP etc
About the company
Merkle | Sokrati, a leader in Digital Marketing and Analytics, managing Digital Marketing campaigns for several large brand clients in India. We are currently a 750+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
