Demand Generation Specialist

Cognition Solutions

Website: cognition-solutions.com
Job details:

What You Will Do

• Own defined workstreams across client and practice programmes, including audience briefs, ICP specifications, segmentation frameworks and review packs
• Build and maintain structured targeting logic, audience definitions and supporting research outputs
• Research and contextualise client markets, target audiences and competitive landscapes to sharpen programme decisions
• Support proposal and pre-sales development with specific, relevant intelligence inputs rather than generic content
• Review outputs for quality, alignment and usability before they reach clients or execution teams
• Use AI tools as a practical part of research, synthesis and first-draft development
• Contribute to selected practice-building and marketing initiatives as priorities evolve

What We Are Looking For

• 4–7 years of experience in research, B2B marketing, demand generation, consulting, events, or related roles
• Strong analytical thinking and the ability to turn vague business questions into structured work
• Clear, precise writing and good communication judgement
• Comfort working with incomplete inputs and changing briefs
• Strong research capability, including practical use of AI tools
• A genuine interest in how intelligence, targeting and programme design connect to commercial outcomes
• High standards for quality, relevance and clarity

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