Drip Capital
Website:
dripcapital.com
Job details:
Job Location : Andheri East
Shift Timings : 1pm - 10pm
Work from Office | Mon - Fri
About the Role
Drip Capital is seeking a highly strategic, hands-on Digital Marketing professional to own end-to-end demand generation and brand building for the US market, targeting SMBs. This is a high-ownership individual contributor role with direct impact on pipeline and revenue, with the opportunity to build a team as the function scales.
Key Responsibilities:
Demand Generation & Pipeline Growth
- Own full-funnel demand generation across paid, owned, earned, and outbound channels
- Define ICPs, segments, personas, and quarterly pipeline targets for the US SMB market
- Launch and optimize campaigns to drive qualified leads and SQLs
Multi-Channel & Outbound Marketing
- Execute programs across Google, LinkedIn, Meta, retargeting, and other performance channels
- Own database strategy, segmentation, and outbound email campaigns
- Build nurture journeys using marketing automation tools
Brand Awareness & Market Development (US)
- Drive top-of-funnel visibility through webinars, partnerships, events, PR, and thought leadership
- Strengthen Drip Capital’s credibility and trust among US SMB business owners
- Identify high-impact channels, communities, and platforms for market presence
Website, SEO & Conversion Optimization
- Own website performance, landing pages, and CRO experiments
- Develop SEO-led content initiatives targeting high-intent searches
- Manage lead magnets, gated assets, and conversion workflows
Funnel Operations & Analytics
- Track CPSQL, CAC, ROAS, pipeline velocity, and revenue attribution
- Define lead scoring, lifecycle stages, and reporting dashboards
- Partner closely with Sales on qualification, routing, and follow-up
Requirements
- 4–8 years of experience in B2B digital marketing or demand generation
- Proven ability to drive qualified pipeline and revenue (not just leads)
- Hands-on experience with paid acquisition and outbound marketing
- Experience targeting US or international markets
- Strong analytical and data-driven mindset
- Ability to operate independently in a high-ownership role
Good to Have: Experience in fintech, lending, SMB marketing, or marketing automation platforms (e.g., HubSpot, GA4)
Who You Are
- Strategic thinker with strong execution capability
- Highly proactive, creative, and problem-solving oriented
- Comfortable building from scratch in an ambiguous environment
- Strong collaborator with Sales and leadership
Click on Apply to know more.