Retail Sr Product Marketing Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or Canada

About The Opportunity

At Dayforce, Product Marketing is at the crossroads of the Marketing, Product, and Sales functions. Our team is dynamic and plays a crucial role in the corporate rhythm of business.

This role will lead the development of ABM content frameworks and key messages for targeted North American programs to reach C-level decision makers in the Human Capital Management (HCM) space.

What You’ll Get To Do

• Develop differentiated product positioning and messaging for use within account-based marketing (ABM) programs targeting frontline-focused industries such as retail, hospitality, and manufacturing
• Synthesize market insights from analysts, sales, and thought leaders to develop specialized buyer personas from corporate admins to frontline users
• Develop value-based humanized storylines tied to C-level metrics
• Collaborate with brand and growth marketing to refine messaging used on digital channels
• Collaborate with the content marketing team and creative agencies to turn messaging into ABM-focused creative collateral and publish it to marketing channels
• Develop persona-based demo storylines
• Personalize existing, or create new, sales enablement materials to work in ABM motions such as sales plays or revenue development manager (RDM) messaging and scripts
• Develop the positioning goals and content strategy for NRF, retail’s big show, held in New York City annually
  
  

Skills And Experience We Value

• 10+ years of B2B Product Marketing experience focused on business applications, preferably for enterprise software reaching multiple buying groups (CHRO, CFO, COO, CIO, etc.) with differentiated messaging for each persona
• Experience working at or marketing to frontline-focused industries such as retail, hospitality, or manufacturing
• A passion for ABM (1:few or 1:1 tactics), personalized approaches, and tactics
• A proven track record of developing a full funnel content plan from message house creation through development of content to land in different marketing and sales channels, from awareness through opportunity close
• Demonstrates a deep understanding of B2B enterprise sales cycles and buying processes
• Understands attribution modeling
• Thrives in highly collaborative and cross-functional working environments
• Finds energy in fast-paced environments and enjoys building scalable marketing frameworks from the ground up
  
  

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.