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Senior Marketing Manager

Min Experience

8 years

Location

remote

JobType

Full Time

About the job

Info This job is sourced from a job board

About the role

As the Senior Marketing Manager at Datahash, you will report directly to the Chief Growth Officer and lead the Marketing team in driving initiatives to establish Datahash as a thought leader in the first-party data space and on third-party cookie deprecation. You will be responsible for developing and executing marketing strategies to drive inbound demand, including paid growth initiatives and partner marketing programs. Additionally, you will oversee the creation of design and content for all external-facing assets, ensuring consistency and alignment with Datahash's brand identity. Roles and Responsibilities: 1. Thought Leadership and Strategy Development: Develop and refine marketing strategies to position Datahash as a thought leader in the first-party data space and on third-party cookie deprecation. Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives. 2. Inbound Demand Generation: Lead efforts to drive inbound demand through paid growth initiatives, including PPC campaigns, social media advertising, and content syndication. Develop and execute partner marketing initiatives, including co-hosted events and co-marketing programs with strategic partners. 3. Content and Design Management: Oversee the creation of design and content for all external-facing assets, including pitch decks, collaterals, case studies, emailers, and the website. Ensure consistency and alignment with Datahash's brand identity across all marketing materials. 4. Analytics and Reporting: Monitor and analyze the performance of marketing initiatives to track key performance indicators and identify areas for optimization. Generate reports and presentations to communicate insights and recommendations to key stakeholders. 5. Team Leadership and Development: Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals and objectives. Foster a collaborative and high-performing culture within the Marketing team.

About the company

Datahash DMCC is a pioneering technology company founded in Dubai in 2019, specializing in first-party data solutions that adhere to privacy regulations. In a digital landscape increasingly defined by cookie-less interactions and user privacy concerns, Datahash offers innovative server-side tracking solutions that empower marketers. They enable brands to unlock the true potential of their customer data compliantly, hence enhancing their marketing efficiency without compromising on privacy. At the core of Datahash's offerings is the ability to integrate with key advertising platforms like Meta, Google, TikTok, and Snapchat. Marketers can deploy their solutions with ease, set up conversions API integrations quickly across various customer touchpoints, manage first-party data effectively, and optimize advertising spends. This unique approach not only facilitates data-driven marketing strategies but also aligns with the modern era's demand for compliance and security, making Datahash a key partner for businesses striving to navigate the complexities of digital marketing in today's environment.

Skills

Marketing Strategy
Demand Generation
PPC
Social Media Marketing
Content Marketing
Partner Marketing
Marketing Analytics
Team Leadership
Communication Skills
Brand Management