Website:
publicisglobaldelivery.com
Job details:
Overview:
The Senior Media Analyst will provide analytic support and strategic recommendations for client accounts. This position requires an eye for numbers, intellectual curiosity, strong problem-solving skills, and a solid understanding of both online and traditional media. The candidate must be a team player and responsive in a client service environment.
Qualifications:
Focused on commerce analytics for platforms like Amazon and Walmart. FIRST PARTY DATA
4–7 years’ experience within an analytics function in the marketing industry with experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS). Database analysis skills (e.g. MS Access/SQL) Data visualization skills a plus (e.g. Tableau)
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