Jr Social and Content Specialist

Darn Tough Vermont® is a family-owned American manufacturer of premium socks, known for their commitment to comfort and durability. They are seeking a Jr. Social & Content Specialist to enhance brand awareness and engage audiences through social media and blog content, while managing community interactions and content calendars. Responsibilities: - Collaborate with Content Specialist to plan and distribute engaging content that is optimized for social platforms and supports campaign execution. - Plan, calendar, and build posts in social media management platform, maintaining minimum posting cadence. - Consistently drive the brand voice and tone across all social platforms within posts, stories, and messages - Lead the development and nurturing of community on our organic and paid social channels by responding to and moderate comments and messages in a timely manner across. - Be the voice of the brand when proactively participating in conversations across social media platforms, seeking out opportunities to connect with new audiences. - Partner with Content Specialist and Content Marketing Manager to develop the blog calendar, maintaining minimum posting cadence. - Build blogs in backend, following accessibility and SEO best practices under guidance of Content Marketing Manager. - Manage centralized social media and blog calendars in Asana, connected to appropriate projects, and share regular status updates from Asana. - In partnership with Consumer Services team, provide community feedback and digital marketing insights to management, leadership, and other stakeholders. - Support the execution of social media and cross-channel giveaways that support growing our social media audience and help coordinate prize fulfillment. - Track and analyze competitors' social media platforms and marketing activities, sharing key activities regularly. - Lead the team in staying current on social media trends and channels, providing recommendations as needed regarding posting frequencies, platform expansion, and developing content types. - Deliver monthly report on social media performance and learnings.

The Cabot family has been in the hosiery business for 3 generations. Founded in 1978 Northfield, Vermont, USA 201-500 employees